4th and Loud is set to premiere on AMC on Tuesday, August 12.
The new show will be airing on Tuesday nights at 9 p.m. EDT for the next 10 weeks.
The “docu-series” is focused on the inaugural season of the Los Angeles KISS arena football league team, which is the newest expansion team in the AFL according to the network. It follows team owners Paul Stanley and Gene Simmons of KISS fame.
Other owners include long-time KISS manager Doc McGhee, managing partner-owner Brett Bouchy, and president-owner Schuyler Hoversten.
The series is purported to be unscripted.
“We look forward to capturing all the trials and tribulations of launching a sports franchise in a great sports city like Los Angeles,” said Eliot Goldberg, AMC’s senior vice president of unscripted programming, in the initial announcement.
“These are incredibly dedicated athletes, coaches and management who want to win, and the fact that the team has rock and roll royalty in the owners box just adds another great dimension to the series.”
“We are thrilled to partner with AMC in bringing our show to the viewing public,” Paul Stanley added.
“Anyone who knows Gene and I knows we have never played by the rules. This opportunity to see the making of our team of rebels, the LA KISS, from behind the scenes will once again show everyone that we play to win.”