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Target Announces Slate of Brands for Canadian Stores

Roots line available for a limited time

By Jeremy Flamand
Epoch Times Staff
Created: January 28, 2013 Last Updated: January 28, 2013
Related articles: Business » Companies
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At a media event in Toronto announcing Target’s slate of brands for its Canadian stores, senior VP of merchandising John Morioka (C) was joined by Target’s exclusive designer partners (L-R) Nate Berkus, Sonia Kashuk, Giada De Laurentiis, Kate Young, Michael Budman, and Don Green. (Target)

At a media event in Toronto announcing Target’s slate of brands for its Canadian stores, senior VP of merchandising John Morioka (C) was joined by Target’s exclusive designer partners (L-R) Nate Berkus, Sonia Kashuk, Giada De Laurentiis, Kate Young, Michael Budman, and Don Green. (Target)

As Target prepares to enter the Canadian market, the company has officially unveiled some of the brands shoppers can expect to see in Canada’s newest department store come spring.

The U.S. discount giant plans to open between 125 and 135 stores in locations across Canada that were previously home to the Zellers chain of franchise stores.

At a media event in Toronto on Jan. 24, Target Canada announced that in addition to its own brands and those from its designer partnerships, also on offer will be limited collections, including from Canada’s popular lifestyle brand Roots.

Shoppers will have access to a diverse selection of products, such as those from Threshold and the Nate Berkus Collection, both of which offer a variety of home decor and home accessories, as well as several clothing brands like Cherokee, Circo, and Mossimo Supply Co. 

Some Target stores will also include a grocery department that will carry a wide array of products including those by Target-owned brands Archer Farms and Market Pantry.

“We are excited to announce a selection of brands that will be available in our Canadian stores in 2013,” Target Canada senior vice-president of merchandising John Morioka said in a news release. 

“Target is known for its innovative designer partnerships and assortment of exceptional products that deliver on our Expect More Pay Less brand promise, and we look forward to bringing a number of our more prominent brands to bring the true Target experience to Canadian stores.” 

Roots Outfitters, which marks its 40th anniversary this year, has designed a line specifically for Target Canada consisting of clothing for men, women, children, and toddlers, including sweatpants, sweatshirts, and graphic tees.

The clothing line will feature imagery synonymous with Canadian culture, such as the beaver and the maple leaf. The limited collection will be available from March to June. 

Another limited-time offer for Canadian stores is the Kate Young for Target collection. The Hollywood stylist’s beauty products will be available from April 14 to the end of May.

Those who have shopped at Target stores in the U.S. will likely see a difference in price, as Target has put an emphasis on being “competitively priced” with Canadian retailers. 

One feature that will be brought north, however, is the 5 percent rewards program. This feature allows shoppers to save instantly on their purchases, part of the company’s “Expect More Pay Less” brand promise.

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