Juice bar The Squeeze has opened a fourth location near New York University, this time with offerings beyond the juices. This spot will offer bowls, burgers, and the city’s first vegan burger bar.
Owner Karliin Brooks, who started The Squeeze with a juice truck, went vegan 25 years ago after watching a film about factory farming. With The Squeeze, she wants to “create more awareness about how to eat in a sustainable way,” she said.
As for the burger bar, she was inspired by the customization trend in fast-casual restaurants and envisioned a thick, hearty burger—not the grainy-textured vegan burgers she usually found. She instead offers choices like the Prima Juan’s Mexicana Burger, with black beans, coconut “bacon,” avocado, tomatoes, caramelized onions, and chipotle aioli, and The Hello Portobello Burger, a mushroom burger with roasted beets, caramelized onions, and mushroom gravy. Guests can just as easily customize their own, choosing from either a black bean-“bacon” burger, white bean-sweet potato burger, or portobello-crimini burger, as well as different toppings and sauces. Judging from the size of the patties, you’re not likely to go hungry after eating these.
Sides include roasted beets, tricolor quinoa, and herbed lentils, among many options.
Next month, Brooks will also release a cookbook of vegan and juicing recipes, titled “Squeeze Life.”
Open Monday to Friday from 7:30 a.m. and weekends from 8:30 a.m.
108 MacDougal St. (between West Third & Bleecker streets)