New Yorkers With Sweet Tooth to Find Plenty to Love at Citi Taste of Tennis

August 24, 2017 5:23 pm Last Updated: March 8, 2018 5:30 pm

This year’s New York’s Citi Taste of Tennis, on the evening of Aug. 24, should be particularly sweet.

At the walk-around experience tennis fans will get to mingle with tennis stars such as Venus Williams, and they’ll also get to taste bites from top chefs, such as host and Iron Chef Masaharu Morimoto, Bill Telepan (of Oceana, who is a big fan of tennis), Jonathan Waxman (Barbuto), Roxanne Spruance (Kingsley), Frances Tariga (Megu), and Antoine Westermann (Le Coq Rico).

And for the first time, those with a sweet tooth will enjoy Citi Taste of Tennis After Dark, with Instagram-worthy desserts from Cookie DO, Wowfulls, and I CE NY, also in the company of top tennis players. Wendy Israel from Treat House will host.

Each treat has a story behind it. Take, for example, Wowfulls.

David Chan, Peter Li, and Yiming Hui, the co-founders, wanted to bring this popular Hong Kong street snack to New York. After trying the confection in Hong Kong and finding its New York Chinatown counterparts unauthentic, the founding trio set about creating their own. It was an ambitious endeavor guided mostly by Google searches, random recipe tweaking, and trust in their own taste buds.

Still unsatisfied with their product—it was good, but flawed when compared to the authentic version—they returned to Hong Kong for inspiration. They visited over 30 vendors, from the traditional to the experimental, to pinpoint the perfect sweetness and crispiness. They pooled their research, then adjusted for their own needs—the taste had to be sweet enough to accommodate the American palate, and the texture had to be sturdy enough to withstand a scoop of ice cream, all while retaining the delicate crisp that set Hong Kong waffles apart.

Finally, they hit a sweet (and crispy) spot—one that New Yorkers have been enjoying ever since.

Apisit Sutthisophaarporn and Teeradej Naruenartwanich of ice cream shop I CE NY are also bringing the popular Thai treat, rolled iced cream, to the event. If you’ve seen ice cream being rolled, you know that it can be just as spellbinding as a great match of tennis—well, almost.

Main event, $275 per person; After Dark event, $100 per person.

Aug. 24, 7-10 p.m.
W New York
541 Lexington Ave. (between East 49th & 50th streets)

Additional reporting by Crystal Shi