The demographics for matcha drinkers in Japan skews a little older, in the 40-plus range. So when MatchaBar owners Graham and Max Fortgang went to Japan for a matcha pop-up, they were a revelation to the Japanese, who lined up to try matcha, done Brooklyn-style.
Those looking for matcha’s alert-but-calm boost of energy can now get it in a bottle ($3.99). The brothers have recently launched their bottled matcha line, which can be found online, at their cafes, as well as at Whole Foods in Manhattan and Brooklyn.
No green tea extract here—the Fortgangs put two grams of ceremonial matcha in each 10-ounce bottle, same as they would if you ordered a drink from their cafes. Flavors range from original, with a hint of honey, to a summery peach flavor, to Fuji Apple Ginger with a spicy kick.
Available in stores and online