Man’s unusual way of eating a KitKat chocolate bar goes viral

"I was really confused because I didn't think I did anything wrong. I just took a bite."
July 12, 2018 3:29 pm Last Updated: July 12, 2018 3:29 pm

There are many unwritten rules of society. Some things are embedded into our lives yet are not explained—and no one ever really questions them.

As ridiculous as it may sound, one of these standards is the way KitKat chocolate bars should be eaten.

Love at first snap.

Posted by KitKat on Wednesday, July 16, 2014

Given the way they’re designed, the unwritten “rule” is to always break off one part of the bar at a time to eat it—one should never take a full bite into the combined KitKat bars.

And in May 2018, someone put this to the test.

Congress reporter Haley Byrd posted a tweet showing her boyfriend, Evan Wilt, unknowingly breaking the sacred KitKat rule by biting the candy bar right down the middle.

Doing so is widely frowned upon, and Twitter users let the man have it in comedic fashion.

Even people as well-known as journalist Jake Tapper weighed in on the KitKat fiasco.

People were appalled to see someone so blatantly break this rule, and as a result, the original tweet went viral—it has almost 35,000 favorites as of today.

And Wilt took it all in stride.

“I was really confused because I didn’t think I did anything wrong,” Wilt told Inside Edition. “I just took a bite.”

The man figured he was just eating a candy bar normally, and he ended up becoming internet-famous because of it.

However, this viral post did play into Wilt and Byrd’s relationship in a major way.

(Twitter / byrdinator)

Only a month after the tweet, Wilt proposed to his girlfriend. It was something that he was already planning to do at the time of the tweet.

And a “KitKat bar” helped him do it.

It wasn’t a real KitKat—it was a replica of one made by using a 3D printer. A part of it would break off to reveal the ring right in the middle of the “candy bar.”

(Screenshot via YouTube / Inside Edition)

We see that Wilt recognized the error of his ways—the proposal KitKat broke off in the middle instead of the way he initially bit his candy back in May.

Wilt also thought he should’ve eaten the parts of the chocolate bar separately all along.

“Breaking apart is better because you get to share them,” Wilt said.

Now that Wilt has sealed the deal with Byrd, he probably won’t have to worry about social media going after him.

Though next time he eats a KitKat bar, he has to make sure his fiancรฉe doesn’t get a picture of it.