Texas Chain Verts Debuts in NYC

January 17, 2017 10:54 pm Last Updated: March 8, 2018 5:23 pm

Fast-casual chain Verts Mediterranean Grill opened its first New York City location on Jan. 13.

The menu includes pitas, bowls, and salads with high-quality lean meat, vegetables, and sauces made from scratch, like fiery Hot Harissa and Spicy Cilantro. 

Verts, started by two MBA students at the University of Texas in Austin, was inspired by the Turkish street food in their native Germany.

(Courtesy of VERTS)
(Courtesy of VERTS)

“Coming to the states as students, we were surprised there was really nothing like the traditional European street food we grew up enjoying,” said Michael Heyne, CEO and co-founder of Verts, in a press release. “We saw a need for Mediterranean comfort food in a fast-casual setting and wanted to introduce it to the American consumer using healthy, chef-inspired recipes.”

The culinary team is led by chef Brent Mills, formerly of Momofuku Ko.

Verts currently has 25 restaurants open and plans to have 200 locations by 2020.

Verts Mediterranean Grill
24 E. 23rd St. (between Broadway & Park Avenue South)
Flatiron District