Surface Pro 3 Release Date: Microsoft Now Will Ship More Tablets Internationally

By Larry Ong
Larry Ong
Larry Ong
Journalist
Larry Ong is a New York-based journalist with Epoch Times. He writes about China and Hong Kong. He is also a graduate of the National University of Singapore, where he read history.
September 13, 2014 Updated: July 18, 2015

Microsoft is set to release more Surface Pro 3 tablets world wide. 

In a blog post, Microsoft General Manager, Surface Marketing Brian Hall noted that Microsoft was not shipping enough Surface Pro 3 tablets to the 25 new markets they released the device in. 

Hall wrote: “Due to the response, Surface Pro 3 is in limited supply in some markets.  Given the interest that we saw as part of our US launch, retailers ordered what we thought was a healthy amount of Surface Pro 3s for these new markets. It turns out that we didn’t ship enough. At some retailers in Australia, Surface sold out by lunchtime on launch day.  In China, retailers are sold out of the Core™ i5 and i7 models.  And devices are hard to come by in Germany, New Zealand, Korea, and at one of the largest retailers in the United Kingdom.”

Hall added that “getting Surface into the hands of everyone who wants one is our top priority,” and that Microsoft would be in a “much better position in the next week or two” inventory wise. 

This news indicates that Surface Pro 3 sales was probably decent in the United States, which led to Microsoft shipping a modest supply. 

However, the current shortage means that the tablet has a greater appeal internationally than Microsoft anticipated.

Tech Cruch notes that Microsoft was probably conservative in its initial shipment as it wanted to avoid a repeat of the “$900 million Surface RT write down,” but not getting enough inventory now means that Microsoft is “losing revenue by not having enough devices in stores.”

Larry Ong
Journalist
Larry Ong is a New York-based journalist with Epoch Times. He writes about China and Hong Kong. He is also a graduate of the National University of Singapore, where he read history.