Shen Yun Makes Audience Feel Part of Performance, Says CEO

December 29, 2014

AUSTIN, Texas—Heather Schuck, founder and CEO of leading children’s clothing brand Glamajama, was highly impressed by Shen Yun Performing Arts after watching the performance on Dec. 28 at the Long Center for the Performing Arts.

“I was really impressed with the colors that were used. They were very vibrant. And I liked the way they accent it with the backdrop and made it standout. You almost felt like the dancers were a part of the entire stage,” Ms. Schuck said.

A mother of three children, Ms. Schuck is a successful entrepreneur, author, and fashion and style blogger.

Shen Yun, Ms. Schuck said, makes audience members feel they are part of the stories being told, as the many different artistic facets of the program draw the viewer in.

The storytelling was phenomenal.
— Heather Schuck, founder and CEO of leading children's clothing brand Glamajama
“The storytelling was phenomenal. It was really interesting for the audience to see that multi-dimensional experience where they can feel like they are absorbed into the story,” she said.

“It definitely felt like it transcended the stage. With the use of the screens and backdrops and where the characters were flowing in and out, it really added an extra dimension, more depth to it.”

Shen Yun, a New York-based classical Chinese dance and music company founded in 2006, features a variety of aspects that make its performances unique, such as the presentation of classical Chinese dance with state-of-the-art animated digital backdrops, masterful soloist who use the bel canto operatic technique to sing Chinese text, and an orchestra that combines classical Western and Chinese instruments.

The company aims to revive China’s divinely inspired culture.

“We thought it was pretty amazing. We really enjoyed the fact that we got a culture lesson,” Ms. Schuck said.

Reflecting on one of the dance pieces that shows the suppression of freedoms in today’s China, Ms. Schuck said it is important for her children to understand and appreciate the freedoms they enjoy in the United States.

“There’s so many things we take for granted here in the United States, and I think it’s kind of interesting for [my children] to have a different perspective, and appreciate how fortunate they are,” she said.

“The message of the Chinese culture being oppressed and not being able to practice things that are true to their hearts, my kids have no concept of that, and I think that’s an interesting conversation.”

Reporting by Stacy Chen and NTD Television

New York-based Shen Yun Performing Arts has four touring companies that perform simultaneously around the world. For more information, visit

The Epoch Times considers Shen Yun Performing Arts the significant cultural event of our time. We have proudly covered audience reactions since Shen Yun’s inception in 2006.


Austin, United States
Shen Yun World Company