See What Women Do When They Have to Decide If They’re Beautiful or Average

4/9/2015
Updated:
2/2/2022

Causing a woman to doubt herself like this doesn’t exactly seem empowering. Yet plenty of women are applauding Dove for the feel-good-about-yourself-no-matter-what tone of the ad. There are comments across social media that the clip had them in tears. Meanwhile, other women see this latest campaign from the company as a driver of poor self-esteem.

Indeed, watching this latest effort from Dove, it’s hard not to recall “Mirror Test,” the parody of the company’s advertising style.
When nearly half of girls in grades five to 12 are on diets, challenging narrow beauty standards is necessary, but critics of this ad are wondering whether asking women to choose one label or another is the solution.
This article was originally published on www.takepart.com, on April 8, 2015. Read the complete article here.
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