City of Dallas Votes to Help Renovate Red Bird Mall

The city of Dallas voted on Wednesday, June 13 to inject more than $22 million into Southern Dallas to redevelop the long-stagnant Red Bird Mall.

Peter Brodsky, an investor, provided 3D renderings of his vision for the mall and the area surrounding it, which would include offices, apartments, restaurants, and a park.

“The anchors of these mixed-use developments are not retail big box stores anymore, because those are dying. Amazon is killing those. What draws people to the sites of these developments today are, ‘Oh this is where I go to work, I live here,’ [creating] that dense, walkable, urban environment that people want today,” he said.

Brodsky admits that retailers are still skeptical.

“When they hear about Red Bird they don’t immediately think economic opportunity. They think, ‘Oh I’ve been told not to go there,'” he said.

But the people of South Dallas think it’s about time.

“This morning I drove by there. Man, I can’t wait until they open,” said Danielle Johnson, owner of Eye Finesse at Red Bird Mall. “It just seems like a lot of life is happening around here.”

Desirae Davis, a shopper, said, “I’m hoping to see more stores. I’m hoping to see a MAC. I love MAC, but I can’t come out here because they don’t have a MAC.”

Brodsky’s mission is to end misconceptions about the area.

“It had been portrayed to me always as a universally poor, universally dangerous part of town, and when I actually started spending time there and seeing what occurs in Southern Dallas, it was like North Dallas. It’s filled with families and people who want to go about their business and they want to go out to dinner with their wives or husbands or boyfriends or girlfriends or business meetings. They want to go shop, they want to do something with their kids, and the only difference is there is nowhere to do it in Southern Dallas,” he said.

Brodsky hopes to break ground in the first of quarter of 2019. He’s confident that the cities’ investment will help get the project started and in turn will attract private investors.