President Donald Trump was spotted wearing a custom-made necktie when he stepped off Air Force One at Andrews Air Force Base in mid-April. His red silk tie was photographed blowing in the wind, which quickly attracted national media attention.
The label on the back of his tie read: Italo Ferretti, Silvi Marina. Unlike many of the president’s other knots that flutter, Italo Ferretti looked more balanced and stable in the wind thanks to its unique design.
In the small town of Silvi Marina on the Adriatic coast of Italy, the Ferretti family has developed a worldwide reputation for crafting luxurious, handmade silk ties. President Trump is one of the many prominent names that appreciate the uniqueness, quality, and craftsmanship of these sartorial neckties.
The president prefers his ties extra-long and in solid fabrics. In the last two years, he has ordered 50 pieces of the same red Italo Ferretti necktie.
A Legacy of Ingenuity
Ties are made of silk from Como, a city traditionally known as the silk capital of the world. While most Italian tie makers select from finished cloth, Italo Ferretti designs and commissions new fabrics each season. The silk is then sent to the company’s atelier in Silvi Marina where every tie is handmade.
This attention to detail sets Italo Ferretti apart in quality.
The brand was named after its founder Italo Ferretti, whose vision was to create made-to-measure and personalized ties. He studied every aspect of tie-making thoroughly until he mastered the craft.
He founded his workshop in 1967 in his hometown Silvi Marina, and eventually became known as the maestro of Italy’s luxury tie industry. Today his three sons carry on his legacy.
“We are one of the few luxury fashion companies that does everything from A to Z, including design, production, packaging, marketing, and sales,” said Carlo Ferretti, current CEO of the family business.
“We monitor all phases of production and maintain a high standard, which gives us more exclusivity.”
Personalized features offered to Italo Ferretti customers include the width, length, choice of Swarovski crystals, pleats, and dedication.
The luxury brand has registered a number of patents, something almost unheard of in the tie industry. And this makes the ties truly unique and appealing to world-famous customers like Trump. Three patents are still in use today in Italo Ferretti ties:
The reinforcement applied to the tail, made from the same fabric as the tie, has three additional stitches and double flaps to make the tail more heavy and solid. This construction technique makes the Italo Ferretti ties more balanced and stable and eliminates all the annoying twisting at the tail.
The Anti-crease Seam:
Thanks to the invention of the anti-crease seam, Italo Ferretti can solve the issue of “overlapping” of the tie’s fabric that usually happens at the collar. This particular process keeps the fabric perfectly neat and smooth under the collar while increasing the knot’s capacity.
Ties are further enhanced by a special tie holder called “navetta,” a simple and ingenious accessory that keeps the tie in the correct position. It is fixed to a shirt button using a special buttonhole. It is a practical and smart alternative to the tie clip.
Every single knot is numbered indicating its exclusivity. The tie is wrapped and put in an elegant personalized box with the same tie fabric that the customer has chosen.
In addition to neckties, the company produces luxurious handmade bow ties, pocket squares, cummerbunds, and men’s accessories, as well as jackets and shirts.
Italo Ferretti ties can be found in exclusive stores all around the world at a retail price ranging between $200 and $2,000.
Ties can also be purchased online at italoferretti.com. Customers can customize the accessories in every detail, and these custom options are also available online.
Products can be shipped worldwide in one to six weeks depending on the complexity of the tie ordered.