The Super Bowl is huge. Everybody watches it, whether they’re interested in football or not. The mammoth event has something for everyone: stage performances, television premieres, live music, and of course the beautiful game.
But aside from the main event, the Super Bowl halftime show has become an event of its very own in recent years.
February 2019 marked the 53rd Super Bowl, and halftime headliners Maroon 5 are making waves following an unexpected decision: the band made an epic donation to charity, gifting their entire $500,000 fee to children’s charity Big Brothers Big Sisters of America, a not-for-profit mentoring initiative that helps children to reach their full potential.
E! News reported that Maroon 5, in partnership with Interscope Records, agreed to donate the generous amount ahead of the sporting event, but saved the reveal for the big day itself.
“Playing the Super Bowl has been a dream of our band for a long time,” revealed Maroon 5 frontman Adam Levine. “We thank the NFL for the opportunity and for making this donation to Big Brothers Big Sisters, which will have a major impact for children across the country.”
The mentoring charity’s CEO, Pam Iorio, told E!: “We believe that all of our nation’s youth need someone who believes in their potential.”
It’s encouraging to see such a positive outcome to 2019’s Super Bowl LIII halftime show. The show has courted controversy since the Colin Kaepernick case in 2018, in which the former NFL quarterback was reprimanded by the NFL for kneeling during the national anthem. Kaepernick’s gesture was in protest against police brutality against African Americans.
Kaepernick’s activism sparked a huge backlash from the NFL; however, he garnered huge support from both Super Bowl audiences and sympathetic celebrities worldwide.
Kaepernick was even hired as the face of sports brand Nike in 2018.
Maroon 5 headlined the Super Bowl LIII halftime show along with rappers Travis Scott and Big Boi. The band’s performance even included a delightfully received SpongeBob SquarePants cameo. A million-signature online petition had demanded that the song “Sweet Victory” be performed in homage to the animated TV show’s creator, Stephen Hillenburg, who passed away in November of 2018.
“Sweet Victory” was performed on the cartoon in an episode called “Banks Geeks,” in 2001. SpongeBob SquarePants and members of the Bikini Bottom Super Band performed at the “Bubble Bowl” halftime show.
Quite possibly one of the best halftime shows ever performed
由 SpongeBob SquarePants 发布于 2017年2月4日周六
The cameo seemed very appropriate.
Several artists refused to perform at the Super Bowl LIII. Frontman Adam said that the band had been doing “a lot of looking inward” in an effort to separate music from politics and ultimately do the right thing for their fanbase. They didn’t escape unscathed, however. Some fans criticized the band’s decision. Travis Scott and Big Boi also came under fire.
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Adam Levine took to Instagram, keeping the focus on the band’s positive experience and their overwhelming feelings of gratitude: “We thank the universe for this historic opportunity to play on the world’s biggest stage. We thank our fans for making our dreams possible. And we thank our critics for always pushing us to do better.”
The band’s donation speaks louder than the critics.
And Adam’s parting message is one that will hopefully come to represent the Super Bowl in future years: “One Love.”
Did you watch Maroon 5 on the Super Bowl LIII halftime show? What do you think of their generous donation? Let us know in the comments below!