Hillary Clinton released her first ad in New York on Wednesday and it makes pointed attacks at Republican frontrunner Donald Trump, while ignoring her Democratic competitor, Bernie Sanders.
Clinton’s strategy is apparent: To look towards the general election in November, and assert herself as aggressively anti-Trump.
The 30-second ad features footage taken from violent Trump rallies with a voiceover by a protesting Clinton, but never mentioning Trump by name.
The ad plays up the former senator’s hometown advantage, inclusively referring to herself and New Yorkers as “we” in her battle against Trump.
“When some say we can solve America’s problems by building walls, banning people based on their religion, and turning against each other, well, this is New York. And we know better.”
Another theme in the ad is New York’s diversity: “No, we don’t all look the same. We don’t all sound the same, either. But when we pull together, we do the biggest things in the world.”
The New York primary is on April 19 and Clinton looks to beat Sanders, who won three Western states on March 26.