NEW YORK—Dogmatic is changing the unhealthy reputation of hot dogs in their just-opened West Village location.
The company moved from its Union Square restaurant location after its humble beginnings in 2006 as a food cart in Bleecker Street Park.
The team behind Dogmatic includes a former Olive Garden CEO, Brad Blum; and Nikki Cascone of Top Chef.
The restaurant is a quick-service eatery that serves healthy hot dogs and burgers, using grass-fed beef and pasture-raised lamb that are all hormone-free. Sauce choices include: cheddar, jalapeno, horseradish, chimichurri, and truffle gruyere.
Regular hot dogs are $3.95; the Dogmatic Dogs range from $4.95 to $5.65.
For healthy sides, they serve “non-fried fries,” which are air-baked Yukon Golds ($2.95).
120 MacDougal Street, New York
Sun-Wed 12 p.m.-12 a.m.; Thurs-Sat: 12 p.m.-2 a.m.