If you’re operating within the food industry then you’ll understand, as with any product-based service, you need to assess the requirements of your customers and make it your priority to match them.
Of course, the flavor and quality of your food product is of the utmost importance, but it’s no secret that most consumers make a purchasing choice based on aesthetic appeal. The quality of your product will make them repeat customers, but it’s the packaging and cartons that you use that will turn them into customers in the first place.
Investing in the right cartoning equipment for your food business
In the world of retail, appearances are everything, and it’s vital that your product stands out from the rest. Labeling helps with creating impact, but the carton in which your food is stored is of no less importance. In addition to aesthetics, size, dimension and ease of opening are all factors which must be considered, in order for your product to become a firm favorite with the customer.
Buying a Cartoning Machine for your requirements
When it comes to purchasing a cartooning machine, the first thing you’ll notice is that there are a lot of different models to choose from, all specializing in different forms of carton production.
To make life easier, take the time to reflect upon your requirements. Here are some useful things to consider.
How large will the carton need to be? If your carton is sizeable, you’ll need to consider the strength of the material used, and how to ensure it retains its form, especially if the product within is a beverage or liquid based food product such as soup. Bear in mind that most cartoning machines can offer a variety of size options, but its important to remember that in some cases, the material best suited for one size may not be the best suited for another.
Ease of access. When thinking of designs for your carton, remember that customers like to be able to access their food products easily, with a minimum of mess. Your carton needs to cater for this, whilst maintaining the prerequisite level of freshness.
Ergonomics and usability. If your food product is used by people on the go, it’s likely they’ll want to hold it in their hand, or balance it on their laps. An ergonomically appropriate design will minimize any frustration. Likewise, if your carton needs to be poured, consider how the hand will hold the carton whilst doing so.
What closure system? If your food product requires sealing, then it’s important to consider what closure system would be most effective. There is a variety of options available; from hot melt or cold glue to tuck closure or pressure-sensitive tape.
Once you’ve worked out your exact requirements, you’ll be able to discuss them at greater length with your food cartooning machine supplier, who will be able to guide you in the right direction of the best piece of machinery for your company.