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David Taylor
Significant Milestones For Volvo Cars Canada in 2019
When Olga and her husband, Jason woke to an unexpected snowfall on the morning of December 19, 2019, ...
Life & Tradition
January 3, 2020
Volvo: 2020 XC40 T5 AWD R-Design Trim
When the Thomas Ingenlath-designed Volvo XC40 was introduced to an eager global consumer market for model year 2018, ...
Life & Tradition
November 15, 2019
Volvo: “If it Comes With a Plug, It’s a Recharge!”
Back in early 2018, Volvo Cars was the very first traditional car manufacturer to commit to all-out electrification. ...
Life & Tradition
November 5, 2019
Volvo: Staying the Course and Navigating the Future
We caught up with Matt Girgis, the newly-appointed managing director of Volvo Car Canada into his second month ...
Life & Tradition
August 20, 2019
Buick: Increasing Their All-Important Crossover and SUV Lineup by One
In this business, it’s not too often that you have an opportunity to establish a relationship with senior ...
Life & Tradition
July 17, 2019
An Interview With Jason Campbell, General Manager and Larry Lantz, President of Canadian International AutoShow (CIAS)
With more than 650,000 square feet of exhibits, displays, and attractions at the Metro Toronto Convention Centre in ...
Life & Tradition
March 18, 2019
Volvo: Pleasing Their Customer Base and Beyond With Innovation
When we recently sat down with David Carroll, national sales manager—Volvo Car Canada Ltd. in their freshly renovated ...
Life & Tradition
December 12, 2018
Buick: One Year Draws to an End and Another Eagerly Awaits
As a premium brand, Buick has earned the unique distinction of being the longest running North American automotive ...
Life & Tradition
November 21, 2018
Acura: The Winds of Change Arrive in Canada
The last time we spoke with Emile Korkor, senior manager and brand leader at Acura Canada was at ...
Life & Tradition
August 23, 2018
The 2018 AJAC EcoRun
MONCTON, New Brunswick—The Automobile Journalists Association of Canada's (AJAC) EcoRun event—now in its seventh year—is an eco-friendly drive ...
Life & Tradition
July 25, 2018
Looking Forward With Volkswagen
Founded in 1937, the Volkswagen Group, is a German multinational automotive manufacturing company headquartered in Wolfsburg, Germany. To ...
Life & Tradition
July 16, 2018
An Interview With Cyrille Roget, Michelin Group Technical & Scientific Communication Director
Montreal, Canada—In the world we live in today, consumers are continually inundated with information from every conceivable angle ...
Life & Tradition
June 7, 2018
Lincoln: Defining a Brand as a Forerunner in the Premium Luxury Category
The definition of luxury is changing, evolving. Luxury, when it was initially defined eons ago, likely by those ...
Life & Tradition
May 28, 2018
BMW: A Performance Marque Providing Sheer Driving Pleasure
Many years ago, BMW understood that performance meant more than getting from point A to B in the ...
Life & Tradition
May 23, 2018
GoWrench Auto: When a Licensed Mechanic Comes to You
You may be familiar with the English-language proverb, “Necessity is the mother of invention”—meaning, difficult situations inspire ingenious ...
Life & Tradition
May 19, 2018
Buick: A Mature Brand Attracting a Younger Demographic
The story of the success of the renaissance, the rebirth of the Buick brand continues. In fact, Buick ...
Life & Tradition
May 19, 2018
2018 Volvo S90 T8 PHEV AWD
Back in the first week of July in 2017, Volvo made an announcement that seemed to set the ...
Life & Tradition
April 30, 2018
2018 Buick Regal Sportback and Regal GS
No word of a lie: as I was about to park the all-new Buick Regal GS at Nanaimo ...
Life & Tradition
April 30, 2018
2019 Acura RDX
In late winter of 1986, Acura was introduced solely to the North American market, Canada specifically, as Honda’s ...
Life & Tradition
April 12, 2018
Nissan Canada: Experiences Another Year of Record Growth
All told, 2017 was another very good year for the Nissan brand in Canada with continued growth in ...
Life & Tradition
March 2, 2018
Chevrolet: A Diverse Brand at a Time When Others Divest
Within the General Motors family, the familiar Chevrolet brand is unique. In as much as the present product ...
Life & Tradition
March 2, 2018
BMW: A Performance Marque Looking to the Future
During the 2018 Canadian International Autoshow (CIAS) in February, BMW were front and centre to unveil three new ...
Life & Tradition
February 28, 2018
Cadillac: A Mature Premium Luxury Brand Remains Relevant
Some 10 months ago, Hossein Hassani (who it appears is called Hoss by all) assumed the mantle of ...
Life & Tradition
February 28, 2018
Buick: A Renaissance Brand in the Making
It’s been almost six months since Michael MacPhee assumed the reins as brand director of Buick Canada, based ...
Life & Tradition
February 26, 2018
Infiniti: Continued Innovation From a Performance-Oriented Manufacturer
Thursday February 15 was media day at the 2018 edition of the Canadian International AutoShow (CIAS) in Toronto, ...
Life & Tradition
February 25, 2018
Ram Trucks: Number Two and Trying Even Harder!
Back in 2009, when Ram was plucked from Dodge to become a stand-alone division, it was considered a ...
Life & Tradition
February 25, 2018
Acura: The First Premium Brand From Japan to Open for Business in Canada
In March of 1986, a distinctive new luxury automotive brand was introduced by Honda to the Canadian marketplace—Acura. ...
Life & Tradition
February 24, 2018
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