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Small Business Marketing: Interruption is No Longer the Best Practice
Marketers revel at the thought of having successful campaigns that convert consumers to customers.
March 26, 2017
Small Business Marketing: Online Grocery Shopping
To date, online grocery shopping has not seriously impacted the way consumer get their consumable items.
March 19, 2017
Small Business Marketing: Moms and Technology
When reviewing behavioral traits of working mothers, many marketers tend to find them very desirable due to their ...
March 6, 2017
The Marketing Corner: Trends Changing the Landscape
With the plethora of marketing options out there, marketers have to really consider the consumers first.
February 12, 2017
The Marketing Corner: Native Solutions
The power of native solutions should be paired with seamless executions to boost performance of brand message.
February 5, 2017
The Marketing Corner: Using PR to Extend Campaigns
PR can be used synergistically with marketing to create better campaigns.
January 22, 2017
The Marketing Corner: Shift in Consumer Viewing Habits
Television is still deemed king for media vehicles on which consumers spend the most time.
December 17, 2016
The Marketing Corner: Driving Sales Using Emails
This article explores best practices for targeting consumers using emails.
December 10, 2016
The Marketing Corner: Consumers’ Online Identities
Digital marketing is very prolific and by nature its use allows consumers to enjoy many social and utilitarian ...
November 20, 2016
Marketing to Hispanics via Cultural Heritage
Hispanics have made many significant contributions to American culture and are becoming a key marketing demographic.
November 13, 2016
The Marketing Corner: Marketing to African-American Millennials
African American millennials continue to forge new ground with mainstream America.
November 6, 2016
The Marketing Corner: Total Market Update
The true intent of total market is meant to not only be inclusive and sensitive to cultural significance ...
October 30, 2016
The Marketing Corner: Up Your Social Media Game
Today, the marketing landscape involves many more considerations because millennials have changed the rules of engagement.
October 23, 2016
The Marketing Corner: Benefits of Transparency
More transparency allows for better communication and messaging with consumers.
October 16, 2016
The Marketing Corner: Case Study in Influencer Marketing
There’s a lot of buzz about influencer marketing.
October 9, 2016
The Marketing Corner: Ways to Optimize Local Search
Many consumer experiences start with search, so marketers should use best practices for deploying optimal search campaigns.
October 2, 2016
The Marketing Corner Traditional vs. Streaming Video
Consumers have new ways of consuming video beyond the usual television, and marketers need the most up-to-date information ...
September 25, 2016
The Marketing Corner: About Ad Blocking and Ad Fraud
Few topics burrow deeper into the minds of marketers these days than online ad blocking and ad fraud.
September 17, 2016
The Marketing Corner: The Best of Emails
Emailing is and continues to be an effective means of communication, but watch for spam.
September 11, 2016
The Marketing Corner: B2B Marketing Revisited
In the rush to innovate and garner share for products, B2B marketers are now finding themselves in the ...
September 3, 2016
The Marketing Corner: Rise of Video-On-Demand
In a world where mainstream news spread faster socially than through broadcast outlets, video-on-demand (VOD) is taking center ...
August 28, 2016
The Marketing Corner: Significance of Multicultural Audiences
In a world where cost cutting measures are the mainstay, many marketers are questioning the need for separate ...
August 21, 2016
The Marketing Corner: Follow the Consumer
There are many schools of thought on how to execute successful campaigns.
August 14, 2016
The Marketing Corner: Advent of the Cord Cutters
While the overall percentage of consumers who have cut the cord (e.g. cancelled their cable subscriptions) appears relatively ...
August 7, 2016
The Marketing Corner: Consumers’ Point of Contact
Given the myriad of customer contact points, it is important for small businesses to ensure marketing plans are ...
July 30, 2016
The Marketing Corner: Social Media and Back-2-School
Advertising is very prolific and offers a variety of ways to distribute brand messages.
July 1, 2016
The Marketing Corner: Omni-Channel Messaging
When developing your marketing campaigns, develop a message strategy for all channels under consideration.
June 26, 2016
Pentagon Sends More Soldiers to Middle East for Defensive Purposes, Citing Threats in the Region
LIVE UPDATES: Debate of No Confidence Against Carrie Lam’s Government Scheduled at Legislative Council
Epoch Times Staff
Chinese Regime Issues Blanket Media, Internet Censorship on Hong Kong Protests
Iranian Gunboats Surrounded Vessel That Rescued Tanker Crew, Detained Sailors
Forced Organ Harvesting in China Has Taken Place ‘on a Significant Scale,’ Independent Tribunal Finds
, Epoch Times
British PM Addresses Hong Kong Protests with Chinese Official During Meeting
Epoch Times Staff
Israel Unveils New Settlement Named ‘Trump Heights’ on Golan
Closing Arguments: NXIVM’s Leader Was After ‘Sex, Money, Power’
US to Withhold Hundreds of Millions in Aid From El Salvador, Guatemala, and Honduras
Under US Pressure, Mexico Starts Moving to Secure Its Southern Border