In November 2018, he received a letter from one of his youngest fans, 9-year-old Riley Morrison. She wanted to buy a pair of Curry 5 sneakers from Curry’s Under Armour shoe range. Unfortunately, Morrison learned that they were sold only in boy’s sizes.
So with her father’s encouragement, she penned down a letter to Curry, explaining the problem. She began her letter with, “My name is Riley (just like your daughter)..” In the letter, she explained how she and her father enjoyed watching the game, and thus wanted a pair of Curry 5s to start the new basketball season.
“My dad and I visited the Under Armour website and were disappointed to see that there were no Curry 5’s for sale under the girls section,” Morrison pointed out.
“I know you support girl athletes because you have two daughters and you host an all girls basketball camp. I hope you can work with Under Armour to change this because girls want to rock the Curry 5’s too,” she further added.
Much to the young girl’s amazement, Curry replied to her.
“I appreciate your concern and have spent the last two days talking to Under Armour about how we can fix the issue,” he wrote. “Unfortunately, we have labeled smaller sizes as ‘boys’ on the website. We are correcting this now!”
“I want to make sure you can wear my kicks proudly—so I am going to send you a pair of Curry 5’s now AND you’ll be one of the first kids to get the Curry 6. Lastly, we have something in the works for International Women’s Day on March 8th, and I want you to celebrate with me!” Curry further added.
— Stephen Curry (@StephenCurry30) November 29, 2018
Sounds like this young girl’s dream just got to a whole new level.
Under Armour celebrated this International Women’s Day with a special edition of “UA ICON Curry 6 United We Win.”
The shoe, which is a combination of the colors purple with deep orchid and white, was specially designed by both Curry and Morrison, and has drawings along with words of encouragement such as “Be the Change,” “Girl Power,” and more. The design that is on the sock lining is a work of Morrison, according to a statement on the Under Armour website.
Further customers will have an option to customize the sock liner with a photo of their choice.
Be fearless. Be the change. The #UAIcon #Curry6 “United We Win” pays homage to Riley Morrison and ALL women around the…
“It’s been amazing. It’s a really special experience. I never imagined that this would happen,” Morrison told NBC News. “I’m really happy I wrote that letter.”
Curry was there to present Morrison with a pair of the sneakers, something this young girl is sure to remember for a lifetime.
“I was immediately impressed when I saw Riley’s letter; that a 9-year-old girl had the courage to use her voice to call attention to an issue and keep us accountable,” Curry said. “She was focused on the opportunity for ALL girls, not just herself. She’s been an amazing catalyst for change—not only with my product but also with the entire Under Armour brand.”
To top it all off, the proceeds from the sale of this US$130 shoe will be able to fund a scholarship for women’s education. Under Armour will announce a lucky winner every year around International Women’s day.
Meanwhile, this year’s lucky winner is Vivian Wu, who received a US$30,000 check towards her education in STEM.
In an Instagram post, Curry wrote: “Just a reminder that one small gesture can lead to something truly special!”
Kudos to Morrison for having the courage and being the inspiration for the change.
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Just a reminder that one small gesture can lead to something truly special 🙏🏽! From a handwritten note 📝 to a $30k scholarship for Vivian Wu to pursue higher education in STEM. Riley Morrison changed the game. Happy for @ayeshacurry & I to be a part of this journey…#internationalwomensday
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