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Apple Introduces 'Zippy' New Black iPhone

Reuters
Jun 09, 2008

Apple CEO Steve Jobs delivers the keynote address at the Apple Worldwide Web Developers Conference June 9, 2008 in San Francisco, California. (Justin Sullivan/Getty Images)
Apple CEO Steve Jobs delivers the keynote address at the Apple Worldwide Web Developers Conference June 9, 2008 in San Francisco, California. (Justin Sullivan/Getty Images)


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SAN FRANCISCO—Apple Inc Monday unveiled a next-generation iPhone with faster Internet access that runs on advanced wireless networks, and cut the price of entry-level units by half.

But shares of Apple, which have gained about 50 percent in the last three months, fell nearly 4 percent as Chief Executive Steve Jobs confirmed the new iPhone's release.

"It's amazingly zippy," Jobs said, showing off the highly anticipated encore to the device that melds a mobile phone, iPod media player and Web browser, which will now come in black and white.

The new entry-level iPhone will cost $199 with 8 gigabytes of memory, compared with the $399 price of the older-generation phone with similar memory. A new device with twice the memory will cost $299 and go on sale in 22 countries on July 11.

The new iPhone will run on third-generation (3G) wireless networks and includes satellite navigation capability, Jobs told developers at a conference in San Francisco, about a year after the original iPhone went on sale.

Apple has sold 6 million iPhones, Jobs said, and analysts say the business could eventually match the size of its Macintosh computer or iPod media player businesses.

Apple shares were last trading at $178.79 on Nasdaq.


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