Wai Eng, Director of Finance for Comcast, nibbled on a colorful plate of asparagus and red peppers at the pre-show V.I.P. Reception at the Renaissance Waverly Hotel.
"I remember my father dragging me to these shows," he said, "They make you go, and then it becomes ingrained."
Now Eng persuades his own child to appreciate their Chinese heritage. He attended last year's Chinese New Year Spectacular with some colleagues.
"We had I think 30 people. We just had a few tickets and they got snapped up very quickly. I've seen these cultural shows in Shenzen, Hong Kong, Taiwan. This is probably more grand than any of them. I mean the production, the quality."
In his speech at the reception, Eng congratulated Joy Zhou, Director of the New Times Center, for her success developing partnerships and sponsorships for the Atlanta show.
"We are very happy to be the partnersólast year was a spectacular opportunity. Look at how fast this show has grown. I wish I could grow subscribers like that. 100% in one year! I wish you a happy New Year and a prosperous tour."