Epoch Times Blogger Guide
The Epoch Times is an independent voice in print and on the Web. We report news responsibly and truthfully, so that readers can improve their own lives and increase their understanding and respect for their neighbors next door and around the globe. In our approach and in our content, we uphold universal human values, rights, and freedoms. We are a business that puts our readers’ interests first, in all that we do.
To become an Epoch Times Blogger, first, read this page carefully. Next, fill out a proposal form. By submitting the proposal, you acknowledge that you have read and agree to the Editorial Policies & Guidelines contained on this page and the Terms of Service. The Epoch Times reserves the right to change our policies and guidelines at any time. We will review your application and respond shortly. If accepted, you’ll get a login and be able to start contributing right away!
Original content is preferred (that is, not previously published elsewhere), after which you may syndicate your material as you wish.
Benefits of Being an Epoch Times Blogger
Our reach: The Epoch Times is a global media publishing in 21 languages and 35 countries in print and on the Web. Your posts will get great exposure to a wide and engaged readership.
Author page: Each blogger has a dedicated author page that includes your blog name, bio information, photo, personalized social media buttons, and a feed of all your posts to date.
Post page: Each post will carry your byline including your photo, brief version of your bio, personalized social media buttons, and a link to your author page.
Guaranteed front-page visibility: As soon as a new post is created, it will appear in the Bloggers section of our front page. The most read posts will stay on the front page even longer, in our “most popular blogs” section.
Print publication: Your story may be selected for publication in one of our English language print editions, or it may be translated and published by any of our other 19 language editions! If one of your articles is chosen for print publication, it may be lightly edited to conform to style and word-count requirements.
Revenue share: Epoch Times offers a $2 CPM ($2 per 1,000 page views) to our bloggers as a token of thanks for your hard work and dedication.
Bloggers are selected based upon expertise in a certain subject area, and we require that your posts remain within the agreed-upon theme. If you wish to write on another topic, even for a single post, please obtain approval from The Epoch Times first by writing to email@example.com. Typically these will be forwarded to the relevant Epoch Times editor for consideration.
Epoch Times prefers that all content be original and posted to TheEpochTimes.com prior to other online locations. As the author, you retain the copyright of your story and may subsequently use it as you see fit. As the author, you must have legal right to all media posted with your stories.
All content must adhere to Epoch Times guidelines. Epoch Times supports family values. We do not allow content focusing on violence, pornography, or overt sexuality. A good rule of thumb is if you wouldn’t want your 10-year-old reading it, don’t post it.
Carefully choose a headline that explains what your story is about—in clear terms. Using proper nouns in your headlines when possible is a good SEO practice. This will increase traffic to your posts and help you develop a larger readership.
Remember that readers look at headlines and photos first, and then decide whether or not to read a story. If a headline is not clear or doesn’t entice readers, they’ll move on.
Note: Only 65 characters of headline appear in most search engine results pages, so be sure your first 65 characters carry the punch.
Get photo permission and give credit!
Be sure to get necessary licenses, rights, consents, and permissions for commercial use of any photos or images you use, and be sure to credit the source. If a photo is not yours, get permission from the owner in writing before using it. Remember: You are solely responsible for any damages incurred from unauthorized use of photos. Please re-read the Terms of Service.
Make sure all photographs have a great caption. Remember that readers are looking at headlines and photographs first, before deciding to read a story, so your photo caption is more important than many authors might think.
As a skilled writer, you are expected to self-edit your work and submit content that is publishable at the level of professional media.
Errors lower the credibility of your story. So carefully check for grammatical and spelling errors before posting. Our readers have come to appreciate and expect our high editorial standards, so stories containing errors are subject to removal.
A good practice is to read your story out loud before finalizing—this will help you catch errors.
You must attribute all specific facts and quotes used in your story. Please follow journalistic style of in-text citation (do not use footnotes or citations in brackets).
You may hyperlink to sources used, but don’t go overboard. Make sure the sites you link to are directly relevant to the content, and that the external site does not violate Epoch Times editorial guidelines.
Note: Wikipedia articles and other types of user-generated content are not authoritative and should never be cited as sources.
When posting your content, please follow these style guidelines.
· Double-space between paragraphs
· Do not indent—all text should be left-justified
· Use Title Case in Headlines (Capitalize Principal Words)
· Use sentence case in drop heads (capitalize as you would in a sentence)
· For subheads (titles for subsections), use Title Case, and select “Heading 2″ in the format menu
· Place the headline in the title field only (i.e. not in the body of the article)
· Do not type “END” at the end of your article
· Avoid underlining (except hyperlinks) and avoid TEXT IN ALL CAPS
· Photo credits should be in brackets after the photo caption
As a Blogger, you are expected to adhere to a journalist’s code of ethics. This means you must be independent in your writing and be free of obligation.
As such, your posts cannot to be used for the promotion of a product or service, whether overtly or covertly. You can write about products and services, but you cannot benefit monetarily from the writing, nor may you receive gifts for your writing.
We require full disclosure if you have a special relationship or material connection to the subject you are writing about. For example, you received the opera ticket for free, or your sister-in-law is the marketing director of the company that sells the cool new product you’re reviewing.
As a Blogger, you’ll want to develop a group of followers and generate traffic to your page. Posting consistently will help you achieve that goal. While you may post as frequently as you wish, it is best to write 2-3 articles a week, and to post them on a regular schedule.
For example, if your followers know you post on Fridays (or Tuesday mornings, etc.), they will be more likely to check in at that time to read your latest post. On the other hand, if you post several articles one week, and then nothing for a month, it will be more difficult for you to develop a following.
However often you decide to post, just remember that consistency is most important and it will help grow your readership.
The best times to post in terms of website traffic are 10~11 a.m. EST, 6~7 p.m. EST, and on the weekends.
Comments may be posted on the website below any story. While everyone is free to express opinions, we require that comments remain on topic. We prohibit profanity, name-calling, defamation, and any other kind of unnecessarily derogatory comments. We reserve the right to remove any comments for any reason at any time.
To post a story, log in to our site with the username and password assigned you. A series of short, easy-to-follow videos and posting tip sheets explain everything.
If you are new to WordPress (the backend of the website), not to worry. We have several tutorial videos to guide you through the process. Just like with anything, you will get better at posting with practice.
Even if you have used WordPress in the past, please take the time to watch the tutorial videos. By doing so, you will learn the nuances of posting to The Epoch Times so that your posting looks its best!
Go through the posting checklist every time to make sure you didn’t miss anything.
If you’re unsure how to do something specific, take a few moments and watch that video again (the link is in your welcome email). Each video is only a few minutes long so you’ll probably figure it out in no time. If you’re still running into problems, feel free to contact by emailing firstname.lastname@example.org.
Please review your work carefully. You are solely responsible for your submissions and the consequences of posting or publishing them.
Take your time.
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