NBA

LeBron James’ $1 Billion Lifetime Deal With Nike—What We Know

Lebron James #23 of the Cleveland Cavaliers watches from the bench during the game against the Indiana Pacers at Bankers Life Fieldhouse on April 6, 2016 in Indianapolis, Indiana. (Andy Lyons/Getty Images)
Lebron James #23 of the Cleveland Cavaliers watches from the bench during the game against the Indiana Pacers at Bankers Life Fieldhouse on April 6, 2016 in Indianapolis, Indiana. (Andy Lyons/Getty Images)

LeBron James’ lifetime deal with Nike is probably worth one billion dollars. It is the largest athlete endorsement contract ever. The exact terms of the deal were...




  • TORONTO, ON - MAY 03:  Kyle Lowry #7 of the Toronto Raptors hits a half-court buzzer beater to tie Game One and send it into overtime during the Eastern Conference Semifinals against the Miami Heat during the 2016 NBA Playoffs at the Air Canada Centre on May 3, 2016 in Toronto, Ontario, Canada.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Vaughn Ridley/Getty Images)

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