Slice of Life

Humblebrags Aren’t Making People Happy for You

"Bragging is probably just the tip of the iceberg of the self-destructive things we do in the service of self-promotion," says George Loewenstein. (lisafx/iStock)
"Bragging is probably just the tip of the iceberg of the self-destructive things we do in the service of self-promotion," says George Loewenstein. (lisafx/iStock)

The “humblebrag” and other forms of self-promotion often backfire, a new study finds. The researchers wanted to find out why so many people frequently get...




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