Markets

TV Advertising Unfazed by Growth of Digital

( L-R) Joe Marchese, President of Fox Networks Group; Donna Speciale, President of Ad Sales & Marketing, Turner; and Sean Moran, Head of Marketing & Partner Solutions, Viacom speak at the OpenAP launch event April 7 in New York City.  (Dave Kotinsky/Getty Images for New Creative Mix Inc.)
( L-R) Joe Marchese, President of Fox Networks Group; Donna Speciale, President of Ad Sales & Marketing, Turner; and Sean Moran, Head of Marketing & Partner Solutions, Viacom speak at the OpenAP launch event April 7 in New York City. (Dave Kotinsky/Getty Images for New Creative Mix Inc.)

The television market is undergoing a secular change. TV ratings have declined, and consumers are cutting the cord more than ever. The drop-off is evident...




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