Pepsi Thinks Its New Cola Formula Can Win Hispanic Market

A Hispanic man talks on a public phone near a Pepsi wall ad in Spanish in Chicago's mainly Hispanic Little Village neighborhood on Sept. 22, 2003. (Tim Boyle/Getty Images)
A Hispanic man talks on a public phone near a Pepsi wall ad in Spanish in Chicago's mainly Hispanic Little Village neighborhood on Sept. 22, 2003. (Tim Boyle/Getty Images)

PepsiCo will soon launch a new version of its Pepsi cola made with cane sugar and real lime juice to cater to the Hispanic market in the...

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