The Marketing Corner: Using PR to Extend Campaigns

People hold their smartphones around a conference table in France on Jan. 5, 2016. Effectively partnering public relations with digital advertising could generate positive results for small businesses.
(Lionel Bonaventure/AFP/Getty Images)
People hold their smartphones around a conference table in France on Jan. 5, 2016. Effectively partnering public relations with digital advertising could generate positive results for small businesses. (Lionel Bonaventure/AFP/Getty Images)

Marketing has long been one of the best tools in generating revenue for companies. Public relations (PR) was thought to be a standalone tool and...

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