The Marketing Corner: Rise of Video-On-Demand

Netflix CEO Reed Hastings  at the CES 2016 Consumer Electronics Show in Las Vegas on Jan 6. (Robyn Beck/AFP/Getty Images)
Netflix CEO Reed Hastings at the CES 2016 Consumer Electronics Show in Las Vegas on Jan 6. (Robyn Beck/AFP/Getty Images)

  In a world where mainstream news spread faster socially than through broadcast outlets, video-on-demand (VOD) is taking center stage. Its role in media has...


The Marketing Corner: Significance of Multicultural Audiences

  In a world where cost cutting measures are the mainstay, many marketers are questioning the need for separate marketing and messaging strategies for multicultural audiences. If you read the trades lately, many large businesses have walked away from separate …... Read More

  • Mobile advertising is a prime channel for businesses to reach Millenials who are increasingly purchasing products while on-the-go. (Photo by Carl Court/Getty Images)

    The Marketing Corner: Follow the Consumer

    There are many schools of thought on how to execute successful campaigns. However, there is a truism that is surfacing: one must follow the customer... Read more

  • FILE - This Sept. 9, 2015, file photo shows the new Apple TV during a product display following an Apple event in San Francisco. (AP Photo/Eric Risberg, File)

    The Marketing Corner: Advent of the Cord Cutters

    For the record, television is still king! Television still has the highest share of media consumption among U.S. Adults. However, where this viewing is taking... Read more

  • Cows eat hay at the Faria Dairy Farm in Escalon, Calif., in this file photo. (Justin Sullivan/Getty Images)

    Understanding the Whole Cost of Cheap Milk

    It’s a ‘get big or get out’ economy for dairy farmers in America. It is a trend that gives pause as to what our landscapes are... Read more

  • A row of new Ford Fusions on sale at the lot at Butler County Ford in Butler, Pa. on Nov. 19, 2015.  (AP Photo/Keith Srakocic, File)

    July US Auto Sales Could Fall on Weaker Demand

    DETROIT—U.S. auto sales were expected to drop slightly in July as unusually hot weather—and softening demand—kept buyers at home. Kelley Blue Book predicted a 1... Read more

  • (AP Photo/Mark Lennihan)

    The Marketing Corner: Consumers’ Point of Contact

    Smartphones have opened up a new world for consumers. There is so much information and actions that are performed right at our fingertips. In a... Read more

  • Traders work on the floor of the New York Stock Exchange on July 12, 2016 in New York City. (Drew Angerer/Getty Images)

    Record Highs for US Stocks Not at All Irrational

    July 20 marked the seventh all-time closing high for the S&P 500 this month. The Dow’s nine-day winning streak is its longest in more than... Read more

  • New York Stock Exchange, on Oct. 4, 2014. Venture capital backed exits through initial public offerings or mergers and acquisitions fell sharply in the first half of 2016. (AP Photo/Richard Drew)

    A technology surge tips stock indexes to new highs

      NEW YORK—Stocks took another modest step further into record territory Wednesday after several companies reported profits that were stronger than expected, if not strong... Read more

  • The New York Stock Exchange on Aug. 24, 2015. (AP Photo/Seth Wenig)

    US Stock Indexes Pull Back After a Strong 3-week Run

    NEW YORK—Stocks are mostly lower in early trading on Wall Street Tuesday as a three-week rally that brought indexes to all-time highs loses momentum. Netflix... Read more

  • Donald Trump speaks before introducing his vice presidential running mate Mike Pence on July 16, 2016 in New York City. A Trump presidency could be a significant macro risk factor. (Drew Angerer/Getty Images)

    You’re Fired! Investment Implications of a Trump Win

    What do Brexit and the U.S. elections have in common? Primarily, they pit angry populists against the political establishment. It should be very clear by... Read more

  • FILE - In this Sept. 17, 2008 file photo, a Wall Street sign is shown in New York.  Stocks are rising modestly in early morning trading Friday, July 15, 2016 as the market extends a winning streak into a sixth day.   (AP Photo/Mark Lennihan)

    Stocks End Little Changed After Mixed Day

    NEW YORK—Stocks ended more or less where they started on Friday as a five-day rally ran out of steam. The market was down most of... Read more

  • A man looks at an electronic stock board of a securities firm in Tokyo, Friday, July 15, 2016. Asian shares were higher Friday after China reported steady economic growth in the second quarter of the year. Stocks also tracked a bullish session overnight on Wall Street, as strong earnings reports pushed the Dow Jones industrial average and S&P to fresh record highs. (AP Photo/Koji Sasahara)

    European Shares Drift Lower After Another Attack on France

    LONDON—European stock markets drifted lower Friday after another deadly attack in France that killed at least 84 people in the Mediterranean city of Nice. KEEPING... Read more

  • Trader John Panin, right, works on the floor of the New York Stock Exchange, Wednesday, July 13, 2016. Stocks are little changed in early trading after setting records the last few days. (AP Photo/Richard Drew)

    European Markets, US Futures Rise Ahead of BoE Meeting

    MANILA, Philippines—European markets and U.S. futures made early gains after a mixed performance in Asia following calming words from Britain’s new Treasury chief and ahead... Read more

  • A man wipes off the sweat in front of an electronic stock indicator of a securities firm in Tokyo, Thursday, July 7, 2016. Most Asian stock benchmarks rose Thursday after an upbeat U.S. economic report helped ease persistent investor concerns over Brexit-related global turmoil. (AP Photo/Shizuo Kambayashi)

    US Helps Give European Markets a Lift Despite Brexit Fears

    LONDON—European stock markets rallied Thursday after some solid U.S. economic data and growing expectations that the Federal Reserve may hold off from raising interest rates... Read more

  • A currency trader rubs his eyes at the foreign exchange dealing room in Seoul, South Korea, Friday, June 24, 2016.  (AP Photo/Lee Jin-man)

    Brexit Aftershock: UK Real Estate, Pound and Bond Yields Continue to Fall

    Volatility continued on July 6 in the wake of the U.K.’s Brexit vote. The pound touched $1.28, a level not seen since 1985. Yields on top tier... Read more

  • A man waves both a Union flag and a European flag outside The Houses of Parliament at an anti-Brexit protest in central London on June 28. (JUSTIN TALLIS/AFP/Getty Images)

    Pound and US Treasury Yields Hit Record Low Over Brexit Fears

    Financial turmoil intensified on July 5 in the wake of the U.K.’s Brexit vote. The pound fell to a record low and yields on top... Read more

  • A man walks by an electronic stock board of a securities firm in Tokyo, Monday, July 4, 2016. Asian stocks rose Monday following Wall Street's gains as expectations increased that central banks might ease monetary policy following Britain's vote to leave the European Union. (AP Photo/Koji Sasahara)

    Stocks Dip in Europe Amid Thin Trading, US Shut for Holiday

    BEIJING—European stock markets slipped Monday, despite gains earlier in Asia, as investors awaited more clarity on Britain’s future outside the European Union and a U.S... Read more

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