BMW: Rolling With the Changes and Building a Sustainable Customer Base

BMW i8 (Courtesy of BMW Group Canada)
BMW i8 (Courtesy of BMW Group Canada)

There may be at least one, ok, two very good reasons that people the world over refer to Bayerische Motoren Werke AG by its more...

  • 2017 Infiniti QX30. (Courtesy of Infiniti)

    2017 Infiniti QX30 Premium AWD

    The 2017 Infiniti QX30 is available in six models, with the Premium AWD positioned just below the Sport model. The manufacturer’s suggested retail price is... Read more

  • 017 Volkswagen Golf SportWagen. (Courtesy of Volkswagen)

    2017 Volkswagen Golf SportWagen 1.8T S

    This VW Golf wagon is a performance wagon. The performance credential is bolstered by a 1.8-liter turbocharged inline-four TSI engine with direct injection and inter... Read more

  • Jaguar I-Pace (Courtesy of Jaguar Land Rover)

    Jaguar Land Rover: A Niche Luxury Automobile Company That is on a Roll

    Sitting down with executives of automotive companies at all levels to talk about new vehicles, technology, and innovation or just what’s new is nothing unusual... Read more

  • 2018 All-New GMC Terrain SLT (Left) and Denali (Right) (Courtesy of General Motors)

    GMC: A Vehicle’s Interior May be More Important Than its Exterior

    As a teenager growing up in London, Ontario it was highly unlikely that Michael Stapleton ever gave any thought to his now burgeoning career with... Read more

  • 2018 Lexus LC 500. (Courtesy of Lexus)

    2018 Lexus LC 500

    Since Lexus’s new LC 500 premiered last year, both customers and the industry have wondered what the price would be. Well, the performance of the... Read more

  • 2017 Jeep Grande Cherokee. (Courtesy of Jeep)

    2017 Jeep Grand Cherokee Overland 4X4

    The Overland is one of the six trims offered in the Jeep Grand Cherokee line (not counting the special SRT model). Between the Summit as... Read more

  • Jennifer Barron (Courtesy of Lexus/Toyota Canada)

    Lexus: A Strong Performer—With Canada Front and Centre

    In the event you were not aware, Lexus is the luxury vehicle division of Japanese car maker Toyota. Today, the Lexus marque is marketed in... Read more

  • Stephen Lester (Courtesy of Infiniti)

    Infiniti: Performance is Where Things Begin

    Late 1989 was a busy time on the automotive front in North America. Three Japanese auto manufacturers started building and exporting a limited number of... Read more

  • Lexus RX 350 F Sport (Courtesy of Toyota)

    Lexus RX 350: Canada’s Best-selling Luxury SUV

    The Lexus RX 350 is the highly successful luxury SUV/Crossover produced at Toyota Motor Manufacturing Canada’s (TMMC) South Plant in Cambridge, Ontario. This state-of-the-art facility... Read more

  • Mahmoud Samara (Courtesy of General Motors)

    Cadillac: How an Original Luxury Brand Maintains Relevance

    Familiar, established brands hold a place in history. Luxury, premium brands that have been around for more than 100 years in the highly competitive and... Read more

  • Aston Martin AM-RB 001 (Courtesy of David Taylor)

    2017 Canadian International AutoShow

    Traditionally when the days begin to grow a little longer as winter begins to melt into spring, auto shows abound in most major urban centres... Read more

  • 2017 Jaguar XF S. (Courtesy of Jaguar)

    2017 Jaguar XF S AWD

    The new Jaguar XF is built on the success of the 2016 X—a design that is dynamic in scope, yet refined so thoroughly that it... Read more

  • Toyota Camry (Courtesy of David Taylor)

    Getting From Point A to B With Toyota Canada

    Toyota Canada Inc. (TCI) has been a strong fixture in Canada since founded in 1964.  To date, Toyota has sold more than 4 million vehicles... Read more

  • Samantha Mesrobian and her 2017 Chevrolet Bolt EV Premier and dealership personnel. (Courtesy of David Taylor)

    The Importance of the Chevrolet Bolt

    Automotive engineers and designers the world over dig deeper for solutions to the issue of viable alternatives to the long-standing reliance for fossil-based fuels. Some... Read more

  • 2017 Chevrolet Trax. (Courtesy of Chevrolet)

    2017 Chevrolet Trax Premier

    The 2017 Trax has an all-new front appearance with Chevrolet’s new proportioned dual-port grille, sleek halogen reflector headlamps, and fog lamps. You will find projector... Read more

  • Canadian Car of the Year finalists (L to R) Hyundai Elantra, Volkswagen Golf Alltrack, BMW M2 and  Canadian Utility Vehicle of the Year finalists Mercedes-Benz GLC 300 4Matic, Subaru Forester and Chrysler Pacifica in Toronto on February 16. (Courtesy of Michelle Siu/AJAC)

    The Automobile Journalist Association of Canada’s 2017 Canadian Car and Utility Vehicle of the Year Awards

    Toronto, Canada—On a cold, wintry February morning in the Metro Toronto Convention Centre just west of the city’s core, a few hundred people shuffled into... Read more

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