• The Era of Niche Micro-Celebrities and How to Connect to Them

    micro-celebrities

    The Internet (and the social media boom) gave us an absolutely unique and amazing phenomenon: The emergence of micro-celebrities. It’s that era of “every little guy can get heard” that we didn’t dare to dream about just a few years ago.

    Moreover, it has given small business owners an opportunity to get a …

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  • Forget about Brazil, Colombia is the place for start-ups

    Ruta N - The Next Silicon Valley? via Flickr (c) Santiago Londoño Uribe

    In a previous blog post, I talked about the twitter revolution making waves in the South American continent. Such a revolution wouldn’t have been possible in the absence of a conducive environment, meant to foster a culture of cutting edge innovation – for Brazil to have the largest number of twitter users outside the …

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  • How To Use Twitter Creatively

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    Here are just a few ways in which you can get more creative with Twitter.

    Run a Tweetchat

    What is better than connecting with another human being through Twitter? Connecting with a bunch of them. You can run a full Twitter chat, effectively turning your feed into a live chatroom where the tweets are archived.…

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  • Exploring Pinterest for Establishing Business/ your Brand!!

    Countless number of people are blogging nowadays to share their valuable content, hobbies, interests, tastes and values but not many of them are aware how to connect and reach to the global digital community, magnetize audience to drive traffic, discover strategies for conversion, and create that everlasting impact which inspires people to buy their …

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  • Facebook Versus Twitter: What Do You Prefer?

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    Do you enjoy Facebook? Do you enjoy Twitter? Of course you do! They are the primary means of procrastination and biggest blows to productivity the world has ever seen. But they both have many applications, including professional, and that has brought up a polarizing question: which is better?

    The truth is, it is more a …

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  • Facebook Versus Google Plus

    There are plenty of debates about social networking programs. But none are quite so polarizing as those between Facebook and Google Plus users. Unlike other sites such as Twitter, LinkedIn and Pinterest, people are far less likely to both have and frequently use both Facebook and Google Plus. They tend to prefer one of the …

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  • A Look Into Social Media Ad Targeting

    The other day I was looking at vacuum cleaners. My old one has served me well in the last five years, but the cheap appliance just can’t handle the volume of grime that gathers in my child and pet filled home any longer. Amazon was my port of call, as I began to compare different …

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  • Has Facebook Finally Lost its Swagger?

    Gavin Llewellyn via flickr

    Tech observers have been prematurely announcing the death of Facebook for years. Back in 2005, the social network was a hyper-exclusive platform for just a handful of elite schools. Today, the service has 1.2 billion monthly users, including your mother and great-aunt (who are now much more assiduous users than you ever were). Mark Zuckerberg’s …

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  • Social Media in Ukraine’s #Euromaidan Protests

    Protestors in Ukraine, Kiev (Ivan Bandura)

    Only several hundred of the most ardent protestors remain in Kiev’s Independence Square, known as Euromaidan to protestors. The holiday season has sapped much of their support as many protestors hailing from Western Ukraine returned home but a sense of futility has also set in. A €15 billion aid deal from Russian president Vladimir Putin …

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  • Hyatt Times Square Opens for the Holidays and New Year

    Tall, vertical, on a narrow slice of 43rd Street in the heart of Times Square, a new Hyatt Hotel opened softly earlier this month. This Sunday, December 22, it will rollout T-45 Diner next to the ground floor lobby.

    In late January, the Hyatt Times Square New York will open its rooftop bar and lounge, …

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  • Simply Put – How Pinterest Business Accounts Work

    If you haven’t noticed, Pinterest is growing. In popularity, in size, in demand and in their policies. What started out as a really cool idea has rounded out into a niche social platform that for the first time is starting to see wide appeal. Sure, the primary demographic is still women under the age of …

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  • Simply Put – How Google Plus Business Pages Work

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    I have mixed feelings about Google Plus. On one hand, it is the first example of Google actually managing to score a lasting hit with a social networking site. Their failures are all pretty embarrassing, and their ability to live up to some of the hype after the launch. According to the company reports, the …

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  • Simply Put – How Facebook Business Pages Work

    Facebook is one social network that has always really aimed to be applicable for businesses. When it comes to marketing potential they managed to do things right. But when they moved into more direct forms of business engagement, such as storefronts, the result was less than stellar. We watched Facebook checkout services crash and burn, …

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  • Van Gogh’s Lost Provenance in World War II

    Van Gogh’s Lost Provenance in World War II might cause a stir.

    Stolen art and Holocaust provenance are serious legal problems for the Metropolitan Museum of Art. In 2000, then director Philippe De Montebello attended the Presidential Commission on Holocaust Assets and under oath gave this testimony: “The Met has long kept the public informed …

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  • Knoedler Scandal Head Fake, NY Times Swallows the Bait

    The MO of Preet Bharara, the United States Attorney in the Southern District of Manhattan, has been to go whale and elephant hunting. Catch the big game. He hasn’t been dubbed “The Sheriff of Wall Street” for nothing. But Bharara, who has quite the batting average in taking down the big guys in high profile…

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  • 5 Internet Marketing Events Not To Miss This Autumn

    Every year the best and brightest in the marketing industry gather together at different conferences to discuss the latest trends in the market. Each year seems to be better than the last, with more prominent speakers, more tracks and new topics to discuss. In 2013, we had an especially fantastic year for marketing conferences.

    But …

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  • Simply Put – How LinkedIn Company Pages Work

    LinkedIn has proved over the years to be a unique and highly effective marketing tool. Originally aimed at high level executives as a means to connect to one another across the globe, it is now a networking program for people of all industries and employment levels. Including small businesses and sole proprietors that need help …

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  • 6 Critical Apps for the Social Activist

    protestors

    With the rise in social media use, many people are looking for ways to communicate their thoughts, feelings, and opinions with others in the world. Some like to connect with like-minded individuals, while others enjoy debating with people who are on the opposite side. Even if you are not actively involved in such issues, you …

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  • Blogger’s Guide to Crowdsourced Interviews and Content

    If you have been paying attention, you will see a trend that has become all the rage these days: crowdsourcing. This is the process of designating a task that might have once gone to a single person or team to a large group of people through an open call. Basically throwing the request out there …

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  • Image Marketing: Tips and Tricks

    I could start this post with a cliche about a picture being worth a thousand words, but we already know the drill. Images have a huge impact on marketing as a whole, especially online where there are so many distractions available that the attention of the viewer has to be immediately captured and held. That …

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