Phil is editor-in-chief of Everything PR News, and senior partner at Pamil Visions PR. CEO of Argophilia the online travel development, and Co-Editor of Argophilia Travel News, Phil now enjoys engaging the world’s travel sector with the vigor of a tech guru. He’s a widely cited authority on beta startups, search engines and on public relations issues, and he has covered tech news since 2004.
Latest by Phil Butler
By Phil Butler | Everything PR | July 1, 2014
Hard times these past few years have forced a competitive filtering-reset to take place in tourism. Since the economic crisis began in 2008, some businesses have shined, while others have ended up stagnated or worse, bankrupt for many factors. However dismal the crisis has been though, in the end the customer/traveler is starting to benefit. Looking at countries like Greece, and tourism competitors in the southern Europe region, provides us with some answers as to how any entity can survive when the competition gets really tough. The question “what differentiates a successful tourism marketing campaign”, begs to be answered.
It’s so often a sad reality in a competitive business world that sometimes potentially wonderful businesses just lose. But when one …
By Phil Butler | Everything PR | April 25, 2014
At long last Spring is here north of the Equator, and for the seafarer at heart the sea breezes bring remembrances of good times, adventure, even romance. If landlubber vacationing has become old hat, or if the siren’s call has set your compass seaward, here’s a selection of sailing vacations adventures to set sail for. Let the wind take you.
Bali & Beyond: Exotic Islands
Baby Boomers may remember their parents sighing, “Bali Ha’i” at some point in time or other. The famous song from the film South Pacific fueled many a fantasy and real voyage to the magical islands or Indonesia. Well, Millennials and all generations can still capture a piece of the South Pacific Ocean here in the …
By Phil Butler | Everything PR | September 24, 2013
Maybe you heard already, about half the activity on the social web involves game playing or other forms of entertainment. No matter what kind of device is used to access the web, it’s clear being social is more about fun than it is about business. That being said, why haven’t more businesses caught on to what the audience is into? A new startup called Play2Shop may help change all that.
The concept of offering prizes for gaming is not a new one. Anybody out there who had Yahoo! loaded on their first PC probably ended up in a game of backgammon or chess with a distance partner at one time or other. Points to trade for this and that, the …
By Phil Butler | Everything PR | August 9, 2013
Earlier today ZDNet’s Charlie Osborne broke the news Nvidia’s CEO spilled the beans on what version 2 of the Microsoft Surface tablet might offer. At the top of the MS list of “must have” or “killer apps” is none other than the software giant’s Outlook, one big plus missing from the current iteration of smart device. But is a mail program enough of a “killer” to matter?
As for the “leaked” news of Microsoft, Nvidia CEO Jen-Hsun Huang was caught discussing with CNETs’ Shara Tibken about just how hard his firm and Microsoft are working to rescue and rejuvenate interest in what has been a fiscal disappointment for MS, so far. The dismal sales figures for the MS tablet made …
By Phil Butler | Everything PR | July 31, 2013
You know what? It doesn’t matter if Google Play has 5 trillion more downloads form it than the iOS App Store if Google doesn’t gain revenue share on the market.
There, how simple was that to understand? Well, apparently not many tech media people can grasp such complex algorithms as money making. Not even the so-called “The Capitalist Tool“, Forbes Magazine, seems to grasp the indefinable. News foretelling of Google Android surging into the lead by virtue of China, India, Russia and Brazil market destructiveness are – impotent when compared to Apple earnings. Sure Android is making headway, how could the OS not given so much media hype?
Okay, it’s not that poor little App Annie is …
By Phil Butler | Everything PR | July 26, 2013
All Things D’s Arik Hesseldahl had an interesting item this week about Oracle’s new head of its Asia operations. And the name Adrian Jones immediately rang a bell here, as it clearly did with that reporter.
I did a little research of my own. It turns out that Jones was a former HP executive who made headlines in 2011 when he left HP for Oracle. HP sued Jones after he left, saying he used a USB storage device to copy proprietary HP documents, including strategic plans, financial statements, sales figures and employee data, etc.
The lawsuit came amid the feud between HP and Oracle that appears to have arisen after Oracle hired Mark Hurd shortly after Hurd left HP. HP’s …
By Phil Butler | Everything PR | July 24, 2013
Rumors that a new Nexus 7 tablet is coming today are music to some tablet fans’ ears. This second generation Android slate, which will probably be announced in San Fancisco later today, will likely be manufactured ASUS too. My question for all the manufacturers is, “Where’s my super-sized smart phone with hands free?”
As an avid, and I mean fanatical user of the iPad II, ownership of a new fangled Nexus has an appeal, I must say. It’s not that Apple has lost any of its “Zing”, mind you, it’s just that Google and Android do offer up the other end of the consumable digital experience. Now, what appears to be strategic leakage of this new Nexus 7 inch product, …
By Phil Butler | Everything PR | July 19, 2013
Insanity: Doing the same thing over and over again and expecting different results - Albert Einstein -
Einstein is credited with many a smart quotation, but perhaps the most relevant one for business in the digital age than this one. With this brilliant sort of simplification in mind, marketing and PR today is insane, or worse. But however much we would enjoy criticizing the evangelists (good and bad) for such things as social media and affiliate programs, etc. the problem with YOUR business is not really their fault. Now is it?
Last week I was with a notable friend visiting Europe for speaking engagements, and for promoting his most recent book; “What’s the Future of Business”. Brian Solis is probably …
By Phil Butler | Everything PR | July 12, 2013
Whether you personally like it or not, and whether or not your business is well prepared for it, the convergence of digital media with you and your interests has already begun. More significantly, the narrowing digital divide will soon even surprise the most wired digital adopters of all.
“In the future, successful businesses will be ‘Customer Companies’—companies that connect with their customers, partners, employees, and products in entirely new ways.” - Marc Benioff, Chairman and CEO, salesforce.com, speaking about Brian Solis’ latest book -
This week an old friend of mine, Brian Solis, headed to Paris and London for a series of meetings ostensibly intended for promoting his latest book, “What’s the Future of Business”. This volume is the …
By Phil Butler | Everything PR | July 6, 2013
Way back in 2007, about the time social media and the so-called “conversation” really took off, Miriam Webster’s definition of the term really was about as archaic as it gets. Using “Forms of electronic communication” to intro social media was and is about as useful as the word “explosion” is to describe a thermonuclear blast. Fast forward to today, and using Facebook plus some social networks, apps and so forth, there’s a lot out there to empower students this Fall. Those forms of electronic communication have now become near necessities.
Yep, you can hook up before the semester begins via a virtual maze of school groups and tools. Here are a few tips to help guide you through the educationalist’s …
By Phil Butler | Everything PR | June 11, 2013
Sony revealed last evening at their E3 press conference the long awaited “look” and specifics of the highly anticipated Playstation 4. With a launch expected sometime in November, and a low retail price of $399, the new console shows great potential for holiday season 2013/14.
In an apparent bid to under-cut Microsoft’s Xbox One launch in the US, Sony theoretically chops MS sales numbers by a bunch in taking off a hundred bucks from the family budget here. Add in other strategic “jabs” like Sony unrestricting used game selling and trading, among other “key” positioning moves, and Sony Playstation 4 futures just went up with the current press.
What’s more, PS4 game play will not require online authentication like Microsoft …
By Phil Butler | Everything PR | June 10, 2013
Later on today Apple’s Tim Cook will unveil the highly anticipated latest upgrades on iOS and Mac OS X. Some experts think Apple may unleash some gargantuan news amid a lot of apparent secrecy.
Scheduled to be announced at the annual Worldwide Developer’s Conference (WWDC), the latest Apple changes are reportedly the most significant ones to add to iPhone and iPad functionality ever. Later on today CEO Tim Cook will draw the curtain back at the Moscone West Center in San Francisco and give a window into what the coming iPhone and iPad hardware will run on, and perhaps more. Judging by the super (relatively) secretive tone of this event so far, and the minimalist departure in logos …
By Phil Butler | Everything PR | June 6, 2013
And now a word about NOOWIT, “your digital world in a multidimensional magazine form.”
It sounds interesting, doesn’t it? NOOWIT is a “now century” feed reader-slash publishing platform unlike any you will have experienced so far. Really. A so-called “adaptive information filter”, NOOWIT goes a long way toward organizing a user’s information universe, and to hoeing the weeds of information overload, all from inside a classy walled garden magazine. The service is pretty close to an “all in one” for media consumers, and another channel for publishers too.
About ten years ago the world of tech development seemed to want to produce an “all in one” platform or service to attract a host of users (traffic), and for pretty obvious …
By Phil Butler | Everything PR | May 10, 2013
Once, long before recorded time, a single stalwart koi fish overcame the impossible to be utterly transformed. Far up at the headwaters of the Yellow River in China, it is said, millions of glistening koi once swam upstream to overcome the cataracts and falls. All but one failed to jump the Dragon Gate, but that lone colorful fish unleashed itself from a watery travail, to become a golden celestial dragon. So goes the legend of the koi in Asia.
Eastern Asia’s most revered symbol of prosperity and perseverance, the tale of the koi recollects a magical journey, a legendary struggle over adversity and into unimaginable fortune. This archetypal legend of the koi dates back thousands of years in Asian culture, …
By Phil Butler | Everything PR | February 6, 2013
To preserve our world, our way of life for the future, we must remember: The environment is everything that isn’t me.
Even as our society and way of life become more complicated, the dangers to our planet become more apparent, leaving those of us with a mind towards leaving a healthy home behind for our children on the hook for making the best of a troubling situation. From simple recycling, to backing businesses that keep the Earth in mind, each of us has a part to play if we hope to make a positive difference. Technology sets us free, and likewise restrains us into responsible action. The four conferences below provide a window into how green our …
By Phil Butler | Everything PR | November 15, 2012
Mercurially rising digital marketing firm BlueGlass has once again announced a major acquisition, the second so far this year. According to a post on their blog, the digital marketing firm bought UK content marketing player Quaturo in an apparent all-equity deal that heralds BlueGlass UK as well. According to the news Quaturo’s employees will all be integrated into the BlueGlass organization, including their director Kevin Gibbons.
In a slick move to position themselves in the under-serviced UK marketing space, the U.S. digital marketers move in on servicing what CEO Richard Zwicky termed; “a surprisingly small share of UK companies, making use of integrated content marketing services.”
BlueGlass, a Tampa, Florida media conglomeration made up of online marketing and search …
By Phil Butler | Everything PR | October 25, 2012
Yesterday regulators in the EU charged Microsoft with a breach of promise to consumers for not having provided rival browser choices. The ruling, handed down by EU antitrust commissioner Joaquin Almunia, paves the way for fines stemming from Microsoft’s 2009 settlement agreement. Even more significantly, the scope of the EU commissioner’s authority may well snag other global tech companies.
Tech Forward – Competition In An Advanced Society
This dispute has already cost Microsoft more than $1 billion euros. Almunia, the EU’s antitrust watchdog, made no bones about slamming the world’s biggest software company for failure to comply, in a news briefing held on the subject, Almuria told reporters:
“If companies enter into commitments, they must do what they are committed …
By Phil Butler | Everything PR | October 23, 2012
According to the Amazon Web Service dashboard, and just about every technology news outlet known to man, the Internet has not been destroyed by alien death rays. Even though Pinterest, Reddit, and some other companies and their users may have been convinced of impending space invasion, Amazon appears to have the web outage situation well in hand.
Amazon services in Northern Virginia went down yesterday, the so called Elastic Beanstock and various cloud services reporting service interruptions of various kinds, duration, and magnitude. Looking at the dashboard here in Germany at 17:30 CET, Amazon Elastic Compute Cloud (N. Virginia) still warns:
Degraded EBS performance in a single Availability Zone.
As for media reporting, this EBS performance …
By Phil Butler | Everything PR | October 19, 2012
Micro blogging network Twitter did something rather extraordinary yesterday, their decision to block Germans from seeing tweets by a neo-Nazi group setting many precedents. For the first time one of the world’s most visited social media networks enacts a policy on “country withheld content”.
Back in January of this year Twitter announced their creation of new policies aimed at blocking accounts at the requests of governments, a move Twitter attorneys said would balance freedom of expression and adherence to local laws. Thursday’s actions by Twitter are the first instance of the social network having initiated those new policies. In keeping with them, Twitter released a so called “transparency report” earlier this year which reflects governmental requests to engage on selected …
By Phil Butler | Everything PR | October 18, 2012
Yesterday Google came forward with text, pictures, and even a virtual tour of their secret data centers. Now, one of the Internet giant’s most closely guarded subjects is offered up via guided tours and even a Google Plus media show. But why now?
Anyone who knows anything about Google knows that data big and small is a huge component of their business. Whether you are one of those who fear your personal info may be used against you or not, anyone who surfs the web has heard tell of “privacy concerns” as the term applies to social networks, search engines, and other service providers.
In fairness, it’s only reasonable that Google, or Amazon for the matter, go to great …