Martha Rosenberg is a former advertising copywriter who knows a lot about marketing. She began as an investigative journalist and since has been on TV and radio as a health expert. Martha has taught about drug marketing tactics at a Chicago medical school and is part of the FDA press corps. Her book "Born with a Junk Food Deficiency: How Flaks, Quacks, and Hacks Pimp the Public Health," exposes what goes on behind the scenes in the food and drug industries.
Latest by Martha Rosenberg
By Martha Rosenberg | June 12, 2013
An interview with Mark Pendergrast, author of For God, Country & Coca-Cola
MR: Your newly expanded book, For God, Country & Coca-Cola, certainly tells the complete history of Coca-Cola for Coke buffs and enthusiasts, collectors and food historians. But it also offers a view of social, political and marketing history in the US which is fascinating.
MP: By restricting the history to Coca-Cola–looking at history through a green Coke bottle, so to speak–I could look at a wide array of subjects. The book has appealed to people who are interested in popular culture, marketing history, imperialism, equity, the impact of war, public health, globalization, corporate social responsibility, and more.
MR: No one alive today remembers the era …
By Martha Rosenberg | May 27, 2013
Based on the Center for American Progress Report: Blindfolded, and with One Hand Tied Behind the Back
Fourth in the Multi-part The NRA: A Criminal’s Best Friend Series.
The National Rifle Association’s (NRA) sanctimonious marketing position is: Criminals don’t follow laws and they are armed. We good guys need to be armed because the bad guys are!
However, A closer look at the laws that the NRA supports shows that sales to criminals are a big part of gun dealers’ booty. Yes, the NRA literally makes money for manufacturers by enabling guns sales to criminals. Then it makes more money from saying criminals have guns so everyone else should too.
The NRA may talk about patriotism and constitutional rights but …
By Martha Rosenberg | May 7, 2013
An interview with Omar Manejwala, MD, Author of Craving: Why We Can’t Seem to Get Enough
Dr. Manejwala, a psychiatrist, is the senior vice president and chief medical officer of Catasys in Los Angeles and is the former medical director at Hazelden Foundation. He is a leading expert in addiction medicine and a public speaker who addresses the topic of addiction and compulsive behaviors.
Rosenberg: Your book draws close parallels between cravings of an alcoholic or drug addict, which can be life-threatening, and cravings for food or exercise or sex in so-called normal people. You say both originate from similar parts of the brain and both can destroy lives.
Manejwala: Process addictions, addictions to behaviors, can wreak as much havoc …
By Martha Rosenberg | May 1, 2013
The meat and seafood you buy probably looks and smells fine. But processors may be using unsavory drugs to retard bacterial growth and the drugs do not appear on the label.
Many human antibiotics are used in meat production like penicillin, neomycin and sulfa and Cipro-like drugs. The FDA and medical community are trying to clamp down on the massive use of such drugs on large scale farms because they contribute to resistance of the very the germs they are supposed to kill.
Livestock operators fight antibiotic restrictions suggested by the FDA, doctors and scientific groups because the pills save them money. Without antibiotics, animals would need to be given more room–the packed conditions they live in on many farms …
By Martha Rosenberg | April 15, 2013
Selling milk looks easy and even fun when you see the “Got Milk?” celebrity mustache ads. In fact, it is neither. Despite almost 20 years of mustache ads, milk sales continue to fall at a fast clip. Why? According to the milk groups responsible for the marketing, the National Dairy Promotion and Research Program and the National Fluid Milk Processor Promotion Program, calcium-fortiﬁed juices and vitamin-enhanced beverages have supplanted milk’s healthy image and the public’s preference for milk itself may be changing.
Many demographic groups shun milk from teenagers and young adults who prefer almost anything else to dieters, athletes and health-food eaters who reject the cholesterol, fat, calories and allergens. Several ethnic groups also avoid milk, as do the …
By Martha Rosenberg | March 26, 2013
Despite its reputation for global consciousness and socially aware customers, Starbucks is actually a huge ally of the NRA by welcoming lethal weapons in its stores. By refusing to ban guns from its premises as it is allowed to as a property owner, Starbucks facilitates gun proliferation and the gun lobby’s stated goal of universal armament of citizens at all times in all venues.
While forward-thinking corporations like California Pizza Kitchen, Peet’s, IKEA and Disney banned guns from their premises when presented with a petition from the Brady Campaign with 33,000 signatures over a year ago, Starbucks refused. Among the guns Starbucks openly welcomes into its coffee shops are the FN Herstal 57 (which enabled the Fort Hood shooter to …
By Martha Rosenberg | December 27, 2012
It is no secret that prescription drugs, notably antidepressants, can make psychiatric patients worse, not better, and even precipitate violence.
Selective serotonin reuptake inhibitor (SSRI) antidepressants like Prozac, Zoloft, and Paxil are so linked to violence that they were given the FDA’s highest warning, a black box, in 2004 for the suicidal risks they can create in young adults.
According to published reports, the gunmen involved in the mass shootings at Columbine High School, Red Lake reservation, Northern Illinois University, and Virginia Tech were under the influence of psychiatric drugs or withdrawing from such drugs.
About 5,000 news stories link psychiatric drugs to violent crime, including school shootings, according to the website SSRI Stories, where the stories can be read …