Lamborghini Egoista, Meaning ‘Selfish’ in Italian, is Unveiled

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Lamborghini Egoista: The Egoista is what Lamborghini has called its new supercar concept for its 50th birthday over the weekend.

As Jalopnik.com notes, the word Egoista means “selfish” in Italian, and the car only has one seat.

“This is a car … made for a single person, to have fun and to express own personality to the Nth degree. And designed just for an audience who just wants things ipersofisticato most extreme and the most special in the world,” according to a translation of a Lamborghini press released posted by the website.

The Egoista “represents the extremes of hedonism, is a car without compromise, in a word: selfish,” it adds.

“I am very attached to this Italian brand, being Italian myself,” said Walter de Silva, head of the Volkswagen Group Design, according to French website TF1. “I wanted to pay tribute … to highlight the fact Lamborghini [cars] have always been designed with passion , and with heart.”


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