Chromebook Overtakes Macbook in Sales
Chromebook Overtakes Macbook in Sales

According to data from research firm NPD, Google outsold Apple in the computing device market last year, with a considerable margin. From January to November 2013, altogether 14.4 million desktops, laptops, and tablets were sold via U.S. commercial channels, which is 25.4 percent higher than the previous year.

Google’s Chromebook and Android tablets collectively accounted for 9.6 percent of the market sales, selling 1.76 million units in 2013, a massive upsurge from just 400,000 in 2012.

On the other hand, Apple’s notebooks accounted for just 1.8 percent of the market share, a fall of about 0.8 percent from the previous year.

“The market for personal computing devices in commercial markets continues to shift and change,” said Stephen Baker, vice president of industry analysis at NPD, in a press release.

The jump in Chromebook sales could be attributed to the low price tag of $199, while a standard iPad starts from $499, mainly due to the free Chrome operating system (OS). Moreover, Google’s cloud platform does not require high-end hardware, allowing the manufacturer to further cut down on costs.

Windows, as usual, dominated with its notebooks, leading the market share with 34.1 percent. It’s sales were, however, lower than previous years.

“Tepid Windows PC sales allowed brands with a focus on alternative form factors or operating systems, like Apple and Samsung, to capture a significant share of a market traditionally dominated by Windows devices,” Baker continued in the report. “Yet the Windows PC in commercial channels is clearly not dead, and its biggest brand proponents, HP and Lenovo, remain deeply committed to that product.”


Liberte Media writers contributed to this report. Liberte Media is an online agency that focuses on increasing user engagement through search engine optimization, pay-per-clicks, social media marketing, and content management.

  • Canukistani

    This is interesting, but it’s unclear whether this includes sales of Apple iPads as well. If sales of Android tablets and Chrome notebooks are being combined, it seems reasonable to include iPads in the comparison too.

    • AskandTell

      The graph above shows the sales of ipads outsold both Apple notebooks and Chromebooks. I believe the article is just about Apple vs Chrome notebooks.

      As much brief as people want to give Windows, sales of their notebooks still trumps everyone.

      • Canukistani

        Yeah, the graph made it pretty clear, I just wondered why the body of the article seemed to avoid making what seemed to be a more straight-forward comparison.

        I think Windows will probably continue to dominate for sometime. They built up such a lead in the desktop market during those years that Apple, and anybody else didn’t seem to have a clue that it’ll be difficult or downright impossible for anybody to catch Windows in the next few years.

    • Veronica James

      “…altogether 14.4 million desktops, laptops, and tablets….”

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