Sally Gifford Piper has been revealed as the model who underwent a stunning transformation through airbrushing.
Piper and her husband Tim, who directed the video, made the video to make clear the amount of distortion many models undergo.
“I feel really angry about the pressure on women,” Piper told Entertainment Tonight. “The reality is that most of us don’t look like these perfect women, and I think there needs to be a celebration of all different shapes and sizes. And we need to see more variety and I’m determined to fight for that.”
The video shows Piper before putting on make-up and getting her hair done, and after. The transformation includes Photoshop. She appears thinner and tanner in the after part.
Tim said that they uploaded the video about a year ago and it only had a few thousand views, but someone with a popular blog “blasted it out into the universe.”
“Suddenly, the phone calls came,” said Tim. “It was exciting, but it’s also nerve-wracking.”
“You don’t really expect it to blow up like that and it is exposure for Sally,” he added. “So I called her and I said I hope you don’t mind, but a few million people might see you in your underwear pretty soon.”
The clip has received over 3.8 million views on YouTube.
Sally added: “[I will] learn to love myself better and just be free and cool with it. Not put so much pressure on myself. You know what’s cool though? I got attention for the right thing, I think, as opposed to getting attention for being perfect. I got attention for being imperfect. So it’s a little less pressure.”
In the video, Gifford Piper’s complexion is smoothed and given a sheen. Her shoulder is raised; her stomach is slimmed down, giving the appearance of larger breasts; and her legs are made longer.
Additionally, her calves are narrowed and her neck is lengthened and narrowed.