Jay Z likes Nipsey Hussle’s music. So much so that he bought 100 copies of the album. At $100 each, that’s a $10,000 purchase.
Nipsey Hussle released the album “Crenshaw” on Tuesday and began selling copies at a pop-up shop in Los Angeles.
By noon on Wednesday, Jay-Z had bought 100 copies of the album.
“I got a DM on Twitter from a respected hip-hop journalist and he was just like, ‘Hov [Jay-Z] respects the move, salute,’ ” Nipsey told MTV. “A little while later, I got an email that came through my team that was like, ‘Roc Nation, on behalf of Jay Z wants to buy 100 units. Who do we pay? When can we get the shipment out?’ “
“They sent us $10,000, we sent them 100 CDs,” he added.
Nipsey is offering the album for free online.
He explained his thinking to Rap Radar.
“The reason I chose to charge $100 dollars each copy and only start with 1000 units is because I tailor making my music for those who are listening…it’s not about stepping outside of what I’m known for in hopes of new discovery,” he said. “What that means less is fans that are better served. (Kinda like the effect of less kids in a class room leading to a better education)
“As an artist my goal is to inspire…entertain…
“I have over 400k followers on twitter 140k on Instagram and 400k on Facebook but what good are they if they don’t mobilize around my releases? if only 1000 of those people are engaged to the point of brand loyalty then that’s who I’m focused on.”