New Fairway Market Opens in Chelsea

NEW YORK—Local grocery chain Fairway Market was warmly welcomed to Chelsea by shoppers and politicians alike at the grand opening Wednesday, July 24th.

Located on 6th Ave between 25th and 26th streets, shoppers said they came for the fresh meat, fresh fish, fresh produce and the convenience of one-stop shopping.

“Its a welcome addition to the area, which has long needed a supermarket like this. It is tremendously clean, there are a lot of employees around to help you. It is really a mecca that we welcome,” said local resident Sy Presten.

The new Chelsea store is less than half the size of other larger Fairways, however the new store is said to offer the same selection of products. A full-service one-stop grocery store with organic options, Fairway has an in-house bakery, a large produce section, a large selection of coffees (purchased green and roasted by Fairway), fresh fish filleted to order, an impressive selection of European cheeses, fresh sushi, a made-to-order chopped salad bar, prepared deli foods made by Fairway chefs, a smoked meats bar, as well a wide variety of packaged foods and products.

“We are very happy to have Fairway here,” said Claude Salzberger, a local resident. Salzberger said Fairway is a great shopping experience, “price-value relationship is excellent.”

That is exactly what keeps people coming back to Fairway Markets, says Howie Glickberg, co-owner and grandson of the founder: the best quality at the best price. “We’re good merchants, I won’t take anything that is not top quality,” said Glickberg.

Started first as a produce stand in 1933 by Nathan Glickberg, in 1954 Nathan’s son Leo joined him, and together they established the first store at 74th and Broadway. When Leo’s son Howie Glickberg joined his father in 1974 he had a vision to grow Fairway even more.

“They invested in New York when other people were leaving,” said Council Speaker Christine Quinn, speaking at the ribbon cutting July 24.

In 1994, Glickberg and his business partners opened a second Fairway Market, and a few years later, a third. In 2006 Sterling Investment Partners bought a majority ownership of Fairway, and by 2011 had expanded to 9 stores. The new store in Chelsea on 6th Ave store between 25th and 26th streets is the company’s 12 in the tri-state area.