A car dealership owner is doubling down after getting a wave of criticism over a sign he put up asserting women can’t drive.
The message on the sign–which read “Women are like snowflakes. They can’t drive”–drew attention after a nearby business owner took a picture of it and posted it onto Facebook.
“I’m very much for businesses doing what they want and not for people saying ‘oh, they run a business, they can’t do that,’ but I think there should be a common sense line of what’s hateful and what’s funny,” Chelsea Ling, owner of Papercakes Pretty on Prince Edwards Island, told CBC.
She’s also frustrated because she doesn’t want her two young boys to see it and think it’s acceptable to make such jokes.
“Just because it is normal in society, I don’t believe it’s okay. Just because jokes like this and misogynistic things like this are so deeply engrained in our society, a lot of people don’t see it as a problem, and that in itself is the problem.”
“I think there’s a difference between making a crude joke like that in a room with friends, not on a public highway. I have two little boys and my oldest boy can read and I wouldn’t like him reading that on the highway,” she added to Buzzfeed.
Others agreed with Ling’s take.
“It gives the impression that it’s okay to dismiss a whole gender to one fact. That is called sexism. Sexism, like racism is wrong,” said one Facebook commenter.
But some others took the side of the owner, saying they thought the sign was amusing.
“It’s all in good fun and it’s always a little joke on his sign l love it,” said another commenter.
Mellish Motors manager John Mellish noted he’s put up a bunch of signs, and that they’re meant to be taken “in good humor.”
“I’ve put up signs about men, teachers, myself, kids, etcetera. I do like people to be talking. Good or bad, it does get attention,” he said.
“We probably struck a nerve with one or two people out there, and so be it — that’s fair ball,” he said. “Some people take it the right way and I love that.”
After reading about the criticism, he doubled down by changing the message to “Sensitive women, don’t read this sign!”
He later changed it again, to read: “Attention drama queens auditions for today have been cancelled!”
Mellish said he’ll continue with his provocative messages.