The Frozen S'more, a new product from cronut creator, Dominique Ansel. (Courtesy of Eric Tucker)
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NEW YORK—Chef Dominique Ansel, creator of the hottest pastry on the planet—the cronut—is at it again.
Capitalizing on the attention his small, eponymous So-Ho bakery has received since May when he launched the donut-croissant hybrid, Ansel introduced his latest creation on Friday: the Frozen S’more.
Ansel appeared just minutes before the bakery’s opening at 8 a.m. and handed out 10 slips of paper with the description of his latest creation.
He asked those who got a paper to pick a number between one and 10. Picking number five, I was the lucky winner.
Inspired by summer campfire’s most popular snack, the Frozen S’more is, “a vanilla custard ice cream core coated with crispy chocolate wafers is then covered with a modified ‘marshmallow,’” according to the description.
Each Frozen S’more is torched to order. Ansel’s latest treat is presented on an apple-wood smoked willow branch, giving it an authentic fire-side feel. Ansel warned me to eat the treat quickly, and I could see why—it was a race to eat it before it melted off the willow branch.
Eating the Frozen S’more is a bit messy, but the gooey marshmallow is a perfect complement to the center layers of chocolate and ice cream.
Being 8 a.m, with no food in my stomach, the sweet treat has sent me on the biggest sugar rush I can remember. Even at $7, I definitely recommend the Frozen S’more—but not before your cronut.