The Marketing Corner

The Marketing Corner: Mobile Marketing

March 6, 2013, 10:11 pm

Business mobile marketing activities have escalated in popularity and consumers’ adoption of mobile technology is taking place at a staggering speed. It is no longer a matter of whether to commit dollars but rather how much of the marketing mix [...]

The Marketing Corner: State of the Consumer

March 3, 2013, 4:36 am

It is clear that the consumer is dealing with a future that isn’t clear.

The Marketing Corner: Hyper-Local Marketing Benefits

December 13, 2012, 11:37 pm

“Hyper-local marketing” has become a dynamic method to hone coveted budgets into specific geographic areas or audiences. Many small business owners have discovered that [...]

The Marketing Corner: Keeping It Fresh

December 7, 2012, 2:07 am

Good marketing ideas can come from anywhere, including pop culture. By nurturing idea generation, small businesses can position themselves well at the start of a trend. This [...]

The Marketing Corner: Cross-Platform Marketing

November 30, 2012, 3:46 pm

As small-business marketers, one must keep in step with the many platforms that are absorbing the attention of consumers.

The Marketing Corner: Marketing Tactics for Black Friday

November 9, 2012, 2:26 am

Whew! Where did the year go? It is almost gone and we only have the holidays left to punctuate 2012.

The Marketing Corner: Digital Trends That Drive Engagement

October 25, 2012, 3:31 am

Some industries have more success with rich media than others.

The Marketing Corner: Marketing Communications Have Changed

October 12, 2012, 4:12 pm

Not long ago, when you were a young adult (for some, this may have been awhile ago), you may recall your grandmother commenting: “I just don’t understand you kids [...]

The Marketing Corner: College Students and Advertising

September 27, 2012, 9:02 pm

Now that students are back-to-school and have presumably stocked up on their primary needs, marketers can get back to the business at hand of encouraging incremental spending [...]

The Marketing Corner: Hispanics and Social Media

September 17, 2012, 2:48 am

Hispanics are not only the largest minority group in the United States, but their social media habits are an important aspect to note for small-business owners.