Business mobile marketing activities have escalated in popularity and consumers’ adoption of mobile technology is taking place at a staggering speed. It is no longer a matter of whether to commit dollars but rather how much of the marketing mix [...]
It is clear that the consumer is dealing with a future that isn’t clear.
“Hyper-local marketing” has become a dynamic method to hone coveted budgets into specific geographic areas or audiences. Many small business owners have discovered that [...]
Good marketing ideas can come from anywhere, including pop culture. By nurturing idea generation, small businesses can position themselves well at the start of a trend. This [...]
As small-business marketers, one must keep in step with the many platforms that are absorbing the attention of consumers.
Whew! Where did the year go? It is almost gone and we only have the holidays left to punctuate 2012.
Some industries have more success with rich media than others.
Not long ago, when you were a young adult (for some, this may have been awhile ago), you may recall your grandmother commenting: “I just don’t understand you kids [...]
Now that students are back-to-school and have presumably stocked up on their primary needs, marketers can get back to the business at hand of encouraging incremental spending [...]
Hispanics are not only the largest minority group in the United States, but their social media habits are an important aspect to note for small-business owners.