Small businesses should employ cost-saving digital marketing strategies before considering cutting the marketing budget.
Many experts are questioning how viable the print product is. Some stories greatly exaggerate the demise of this medium.
As a whole, younger targets can be very elusive to capture.
Many national and regional brands utilize local marketing strategies to connect to consumers.
Regardless of age, men have proven to be a tough demographic to reach via traditional advertising channels
Planning ahead for 2012 may seem daunting. Even more daunting is trying to figure out how much money is needed to execute marketing plans.
Everywhere you look, there is fervor to rush to adapt the next “it” device for mobile.
Consumers are receiving a bombardment of digital information every day. Keep your consumer marketing from being ignored.
For many mobile phone users, their phone is an extension of their persona and is a priceless tool with a lot of useful information stored on it.
When marketing your small business, consider the most influential medium, television.