Baby Boomers

Aging Population Key Demographic Issue for Canada: Report

February 18, 2013, 3:43 pm

The Institute of Marriage and Family Canada says the aging population is going to be Canada’s key demographic issue.

Boomers Urged to Get Tested for Hepatitis C

February 3, 2013, 9:43 pm

Baby boomers are five times more likely to be infected by hepatitis C, yet are less likely to have been tested.

Real Estate Expert: Baby Boomers Ready to Fly the Coop

November 28, 2012, 10:49 pm

Consider your debt and current and future lifestyle when deciding whether or not to downsize.

Ageism Most Tolerated Social Discrimination, Report Finds

November 5, 2012, 4:28 pm

A new survey is showing that ageism is the most tolerated form of social discrimination in Canada.

Uneven Aging and ‘Younging’ Changes America

July 3, 2011, 8:14 pm

With the oldest baby boomers now becoming seniors the country will see a senior explosion throughout the decade.

Retirement Income Insufficient for Older Adults, Survey Says

September 15, 2010, 8:31 pm

Retirement income for many low-income baby boombers is potentially not enough, a recent survey found.

Targeting Baby Boomers

August 3, 2010, 9:40 pm

Youth can be seen in almost any place advertising is displayed.

New Scheme, Logo for Green Products

July 7, 2010, 2:20 am

Australia has more wine drinkers than any other Anglo nation, but it’s the baby boomers, not young consumers who are driving the market, an industry researcher says.

The Marketing Corner: Targeting Baby Boomer Consumers

February 28, 2010, 9:35 am

Sometimes the older consumer is just what the doctor ordered to strengthen sales.