Botnet cheats online advertisers: Chameleon botnet has defrauded online advertisers $6.2 million monthly by generating fake clicks on ads and websites.
CBS, the Super Bowl’s media partner, sold all of the commercial spots prior to the game.
Online behavioral search marketing is one of the best ways to target potential customers.
Responding to recent legislation passed by New York lawmakers, the Texas attorney general said that gun-owning New Yorkers can find a safe haven in the Lone Star State.
Delivering messages to affluent consumers requires innovation, planning, and one-of-a-kind offerings.
The prime-time TV adverts using animation by the creators of Wallace and Gromit, may be ineffective in tackling Britain’s dietary health crisis, campaigners say.
Norway’s Health Ministry is proposing to ban advertisements aimed at children for “unhealthy” food including sodas, cookies, chocolate, ice cream, and “greasy burgers.”
The New York Times is aiming to cut 30 positions in order to shrink the size of its newsroom, citing financial challenges.
America’s biggest advertisement spender in 2011 was Procter & Gamble Co. with a total advertisement outlay of $5 billion, according to the 24/7 Wall St. article.
Many experts are questioning how viable the print product is. Some stories greatly exaggerate the demise of this medium.