Advertising

Chameleon Botnet Cheats Online Advertisers $6.2 Million Monthly

March 20, 2013, 7:56 am

Botnet cheats online advertisers: Chameleon botnet has defrauded online advertisers $6.2 million monthly by generating fake clicks on ads and websites.

Super Bowl Advertising Too Expensive?

January 30, 2013, 8:25 pm

CBS, the Super Bowl’s media partner, sold all of the commercial spots prior to the game.

Data and Behavior for Business Health in 2013

January 27, 2013, 10:40 am

Online behavioral search marketing is one of the best ways to target potential customers.

Texas Attorney General Uses Gun Laws to Lure New Yorkers to Texas

January 21, 2013, 10:47 pm

Responding to recent legislation passed by New York lawmakers, the Texas attorney general said that gun-owning New Yorkers can find a safe haven in the Lone Star State.

The Marketing Corner: Trends on Affluent Consumers

January 21, 2013, 1:50 am

Delivering messages to affluent consumers requires innovation, planning, and one-of-a-kind offerings.

Food ‘Nasties’ TV Ad Lacks Teeth, Warn Campaigners

January 7, 2013, 4:43 pm

The prime-time TV adverts using animation by the creators of Wallace and Gromit, may be ineffective in tackling Britain’s dietary health crisis, campaigners say.

Sorry Norway Food Companies, No More Greasy Burger Ads for Kids

December 11, 2012, 4:26 pm

Norway’s Health Ministry is proposing to ban advertisements aimed at children for “unhealthy” food including sodas, cookies, chocolate, ice cream, and “greasy burgers.”

NY Times to Buy Out 30 Newsroom Positions

December 3, 2012, 9:18 pm

The New York Times is aiming to cut 30 positions in order to shrink the size of its newsroom, citing financial challenges.

The Advertising Market 2012

November 17, 2012, 4:19 am

America’s biggest advertisement spender in 2011 was Procter & Gamble Co. with a total advertisement outlay of $5 billion, according to the 24/7 Wall St. article.

The Marketing Corner: A Magazine’s Second Life: Portable Devices

November 6, 2012, 12:21 pm

Many experts are questioning how viable the print product is. Some stories greatly exaggerate the demise of this medium.