Marketing Manager Wants to Hug the Shen Yun Artists

Epoch Times Staff
Created: December 15, 2012 Last Updated: December 15, 2012
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Mr. Alejandro Capalozza. (Courtesy of NTD Television)

Mr. Alejandro Capalozza. (Courtesy of NTD Television)

BUENOS AIRES—After seeing Shen Yun Performing Arts at the Teatro Ópera Citi on Dec. 13, Alejandro Capalozza was so overjoyed with the performance he wished he could embrace the artists in appreciation.

“You feel a drive to go and hug them all,” Mr. Capalozza, marketing manager at Yacht Club Madero, said. “This truly is a show to be spread. I feel proud to have them here in Argentina and I hope that they can come every year.”

New York-based Shen Yun is a classical Chinese dance and music company that seeks to revive traditional Chinese culture and values through the performing arts. Its three companies traverse the globe but aren’t allowed in China because the company depicts the traditional culture that the ruling communist regime has tried to destroy.

Mr. Capalozza said the combination of Shen Yun’s orchestra, the dancers’ technical ability, and the cultural values expressed in the show was a recipe for perfection.

“It is a show that should be everywhere in the world—there is no other show in the Argentina market that could bring all this together—the perfection of the artists, the incredible orchestra, and then all of what you get in terms of values and more,” he said. “There is a way of perfection that they show you in every one of the scenes they [perform].”

Shen Yun’s performances feature story-based dances that aim to capture the essence of China’s 5,000 years of divinely-inspired culture, according to the company’s website.

“Shen Yun’s mini-drama pieces draw upon stories and legends that span China’s history from the Yellow Emperor and through the Tang and Song dynasties and all the way to the modern day,” the website states. “A unique feature of Chinese civilization is that its history has been documented and passed down uninterrupted for 5,000 years, sometimes in vivid detail. This provides Shen Yun with vast source material, making it possible to revive this ancient culture on a present-day stage.”

Mr. Capalozza said the stories were so engaging that sometimes he felt as if he himself were a character in the dramas.

“What happened was that you were so surprised with every single artist that sometimes you were flying and laughing with [them],” he said.

The live orchestra and digital animated backdrops also added immensely to the show’s sensory pleasure, said Mr. Capalozza.

“We were fascinated with everything,” he said. “Impeccable technology mixed with human perfection—Everything is so well coordinated, a performance of excellence!”

Mr. Capalozza also appreciated the traditional Chinese values in Shen Yun’s stories and felt the artists embodied the principles. 

“They really are divine dancers that transmit [positive] values—the truth is that you leave amazed with all of the artists,” he said.

Traditional Chinese culture—and its virtues—is deeply influenced by the three pillars of Confucianism, Buddhism and Taoism, according to Shen Yun’s website. 

“Sophisticated dance techniques, an orchestra joining instruments East and West, beautiful costumes, and a stunning back drop—this is Shen Yun at first glance,” the website states. “But digging deeper, one discovers a sea of traditional Chinese culture. Mortals and divine beings merge on stage as one. Principles such as benevolence and justice, propriety and wisdom, respect for the heavens, and divine retribution, all come to life, washing over the audience.”

“Values are so much needed in society; in every country we suffer a value crisis,” said Mr. Capalozza, adding that Shen Yun reviving these values is incredible.

“The truth is that I am astonished,” he said. “The performance exceeds whatever expectations I brought with me.”

Reporting by Martin Czertock and Justina Wheale

Shen Yun International Company will be performing in Buenos Aires Dec. 13-21 before travelling to back to the U.S., starting with shows in Houston Dec. 26-Jan. 1.

New York-based Shen Yun has three companies that tour the world each year on a mission to revive 5,000 years of traditional Chinese culture.

For more information, visit



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