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Marketing Director Thrilled With Shen Yun After Waiting Years to See It


Epoch Times Staff
Created: January 5, 2013 Last Updated: January 6, 2013
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Marketing company director Anna Liachenko praised Shen Yun Performing Arts for its poignant reflection on life after taking in the classical Chinese dance company’s Jan. 5 evening performance at Place des Arts. (Courtesy of NTD Television)

Marketing company director Anna Liachenko praised Shen Yun Performing Arts for its poignant reflection on life after taking in the classical Chinese dance company’s Jan. 5 evening performance at Place des Arts. (Courtesy of NTD Television)

MONTREAL—Marketing company director Anna Liachenko praised Shen Yun Performing Arts for its poignant reflection on life after taking in the classical Chinese dance company’s Jan. 5 evening performance at Place des Arts.

“The passage of time, the challenges, the philosophy, all of it is very relevant if you think of yourself and you think of how life is passing—[Shen Yun] basically describes this,” she said. 

Ms. Liachenko is the director of strategic marketing services at Montreal-based ZZINC, where she provides a portfolio of services with special expertise in healthcare, pharmaceuticals, and cosmetics.

She has also worked in lead marketing positions at various companies over the past decade, and served as president of the Healthcare Businesswoman’s Association of Canada in 2010–2011.

She has wanted to see Shen Yun for the past three years, she said, and it was a deeply gratifying experience to finally attend for the first time this year. 

“I think it’s great, I think it’s very colourful, it’s very traditional, it’s very philosophical,” she said. 

Formed in 2006, New York-based Shen Yun is the world’s premier classical Chinese dance and music company. 

Featuring a collection of story-based classical Chinese dance and ethnic and folk dance, Shen Yun aims to revive 5,000 years of traditional Chinese culture. 

According to the Shen Yun website, China’s divinely inspired culture and traditional art forms have been all but destroyed over decades communist rule. 

Ms. Liachenko said some of the most memorable moments in the show were the performances by Shen Yun’s vocalists, who sing Chinese lyrics in bel canto operatic style.

The passage of time, the challenges, the philosophy, all of it is very relevant if you think of yourself and you think of how life is passing—[Shen Yun] basically describes this.

— Anna Liachenko, marketing director

The lyrics are translated and projected on a digitally animated backdrop so that the audience can grasp the songs’ meanings.

“I love the incorporation of the words that we could read at the backdrop so we could understand the songs,” Ms. Liachenko said. 

“Besides the lyrics, for me it was just really a pleasure to see such a colourful show.”

She also adored Shen Yun’s vibrant handmade costumes. Hundreds of costumes are featured by dozens of artists in each Shen Yun performance. 

“Beautiful costumes, beautiful dance,” she said. “It’s such an enjoyable show.”

After watching Shen Yun, Ms. Liachenko said she had the impression that traditional Chinese culture was “very creative, very traditional, and very philosophical.”

Reporting by NTD Television and Justina Wheale

New York-based Shen Yun Performing Arts has three touring companies that perform simultaneously around the world. Shen Yun’s New York Company will play five shows in Montreal Jan. 3-6 and one show in Quebec City Jan. 8 before going on to Kitchener-Waterloo, Hamilton, and Toronto in its tour of eastern Canada. For more information, visit ShenYunPerformingArts.org

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