In a major coup for Irish tourism, an ancient wonder of the world—the Pyramids of Giza—and a modern wonder of the world—the Christ the Redeemer statue in Rio de Janeiro in Brazil—are set to go green for the first time ever on St Patrick’s Day 2013, joining a host of other major landmarks and iconic sites around the world in Tourism Ireland’s annual ‘global greening’ initiative.
Other newcomers going green for the first time include the famous ‘Welcome’ sign in Las Vegas, the Little Mermaid in Copenhagen, the HMS Belfast in London, City Hall in Houston, Texas, the Citadel in Jordan, the Tower of Hercules (a UNESCO World Heritage Site in Galicia in Spain), the futuristic new EYE Film Institute in Amsterdam, the International School in Bonn, and the Allianz Arena in Munich (home ground of FC Bayern Munich).
We’ll be using every opportunity to send out the message that Ireland is the place to visit in 2013.
—Minister for Transport, Tourism and Sport, Leo Varadkar
Tourism Ireland announced details of some of the famous attractions and sites around the world which will go green to mark St Patrick’s Day, kicking off the organisation’s major promotional drive to grow overseas tourism in 2013. The new sites will join some ‘old favourites’ which have gone green in previous years on March 17th – including the Sydney Opera House, Niagara Falls, the Leaning Tower of Pisa, the Prince’s Palace of Monaco, Burj al Arab in Dubai, Table Mountain in South Africa, the Empire State Building in New York, Burg Theater (City Hall) in Vienna, the Sky Tower in New Zealand ,and the TV tower on Berlin’s Alexanderplatz.
“Even the Pharaohs are going green this year to mark The Gathering,” said Minister for Transport, Tourism and Sport, Leo Varadkar. “This is a major coup for Irish tourism with more major landmarks like the ancient Pyramids of Giza, the revered Christ the Redeemer statue in Brazil, and the home ground of Bayern Munich turning green for 2013. It’s the fourth year of the ‘global greening’ initiative and Tourism Ireland will now kick off its first major promotional campaign for 2013 in the key markets of Britain, Mainland Europe, North America, Australia and new markets like China, India and South America. We’ll be using every opportunity to send out the message that Ireland is the place to visit in 2013, including through the visit of major global media outlets to Dublin on March 17th. Irish landmarks will also be going green including Leinster House, St Stephen’s Green, the Four Courts, and Charles Fort in Kinsale, with further announcements likely.”
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