Last time, I wrote about self-efficacy, which is our belief in our ability to achieve what we set out to accomplish.
Half a century ago, marketing consultant James Vicary pulled a hoax on the American people as a way to promote his ad agency.
I know an advertising agency owner who never fully takes a vacation.
Think about some of the people you know who are successful. What is it that makes them big achievers?
As I sit here writing this column against the deadline, I’m reminded of my days as a young advertising copywriter.
If you want to motivate your staff – I always say, “Give them something to laugh about!”
I love this quote by Gandalf the Gray from the book Lord of the Rings by J. R. R. Tolkien, “When we despair we cease to choose well. We give in to shortcuts.”
When was the last time you were obsessed with something? Desire is a powerful motivator.
Doubt is the “De-Motivator" and all too often it prevents us from even trying.