Mill Street Brewery expects over 15,000 carollers to gather at its annual Lowe’s Toronto Christmas Market to challenge the world record for the most carollers singing together in one place.
Carollers of all background and ages are encouraged to join the fun on Dec. 8th at 5 p.m.
The hosts pledge to donate $1 for every participant in the “Mill Street World Carolling Challenge” to the Daily Food Bank charity. Carollers will also receive a candle holder and an LED candle.
“This year it’s about smelling and seeing and hearing. … What we like to say is ‘rediscover the magic of Christmas,’” said Mathew Rosenblatt, one of the creators of the Christmas Market.
The Christmas Market dates back to the late middle ages in Europe where artisans presented their merchandise to the public in small cabins set up along the street during the holidays.
In Toronto, this tradition has only been around for three years at the Distillery District, but it’s already attracting attention from locals and visitors from abroad.
Every year, new vendors display their merchandise, including jams, candles, mittens, and more. This year the Market offers new attractions for small children, more lights, and some 170 performing acts.
“We try to cater to people’s emotions. It’s not about the individual things that we do down here, it’s about the way people feel when they are down here. Our goal is to make them feel about the holidays the way they did as children,” Rosenblatt said.
Vendors, boutiques, and restaurants offer visitors a place to shop, dine, watch live performances, visit Santa, or stroll down the cobblestoned paths while listening to the carollers over the speakers who are located throughout the market.
“There’s something for all ages to do down here,” Rosenblatt adds.
This year’s market welcomes visitors from Nov. 30 to Dec. 16. For a complete list of events, please visit torontochristmasmarket.com
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