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Canada’s Monster Truck Obsession?

Ford F-150 nation’s top seller last year

By Zoe Ackah
Special Features Editor
Created: February 22, 2013 Last Updated: February 28, 2013
Related articles: Canada » National
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2013 Ford F-Series Super Duty Platinum Series. (Courtesy of Ford Canada)

2013 Ford F-Series Super Duty Platinum Series. (Courtesy of Ford Canada)

Okay, so very few F-150s are monster trucks, and not all Canadians are yahoos (per se…). But the fact is the big, tough Ford F-series truck has been the best-selling vehicle in Canada for the past three years and the best-selling truck in Canada for—get this—47 consecutive years.

Last year Canadians bought more than 100,000 F-150s, making it the first truck to break the annual six-figure sales mark.

And the winner is...2013 Ford F-150. (Courtesy of Ford Canada)

And the winner is…2013 Ford F-150. (Courtesy of Ford Canada)

It seems we’re a big, wide, snowy nation. We need to drive something “Ford tough.”

I know what you’re thinking. Big equals gas-sucking. Thankfully, stiff competition in the small- and mid-size car category and its ruthless competition for best-in-class fuel economy has created efficiency trickle down. Maybe in this case we should say trickle up?

Ford’s new EcoBoost engine technology pairs a reduced number of cylinders and direct fuel injection and turbo charging to improve power and greatly reduce fuel consumption.

Yep. More power, less gas is the new reality, and who’s not happy about that?

2013 Ford F-150 Lariat: The good old 5.0-liter V8. Should we be saying goodbye? (Courtesy of Ford Canada)

2013 Ford F-150 Lariat: The good old 5.0-liter V8. Should we be saying goodbye? (Courtesy of Ford Canada)

Ford is applying EcoBoost across their family of powertrains. According to Jack Palazzolo, VP of marketing at Ford Canada, the idea of downsizing and turbo charging has been “done before but never democratized.”

“Now with the family of EcoBoost engines you can replace a V8 with a V6, replace a V6 with an i4. We actually have a 3 cylinder coming out to replace the I4,” explains Palazzolo.

And so, in the name of evolution, almost half (41 percent) of the F-series trucks sold last year came with the new “fuel sipping” V6 EcoBoost engine. 

Reviewers have said it performs even better than the old V8. 

“If you look at the torque curve, you get that torque, the exhilaration, but you still get fuel economy,” says Palazzolo. 

Fierce! 2012 F-150 FX appearance package. (Courtesy of Ford Canada)

Fierce! 2012 F-150 FX appearance package. (Courtesy of Ford Canada)

Trimming cylinder count and displacement usually yields better fuel economy, and indeed, the EcoBoost 3.5L V6 does better the 5.0L V8 in the gas economy department -- 12.9/9.0 vs. 14.1/9.7 (city/hwy). At the same time, the power and torque have also upped to 365@5,000 and 420@2,500 from 360@5,500 and 380@4,250.

And it sure can work! The new EcoBoost 3.5L V6 can haul roughly the same payload as the 5.0L V8 F-150 configuration, around 2,000 lbs. depending on configuration. The trailer tow capacity has improved as well, allowing the V6 EcoBoost to tow around 11,000 lbs -- previously only the traditional 6.2L V8 Supercrew could do that!

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