BlackBerry saw a record-setting product launch for the iconic company with its debut of the new BB Z10 smartphone in Canada on Tuesday.
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50 percent better than any other launch day in our history in Canada,” said Thorsten Heins, BlackBerry president and CEO, on Wednesday.
He noted that the new touchscreen phone using the BB10 operating system enjoyed similarly good response in the U.K., where the Z10 went on sale to the public on Jan. 31.
“In the U.K., we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone,” Heins added.
With its name change to BlackBerry, Research in Motion’s new ticker symbols took effect on Monday, with the company trading as “BB” on the Toronto Stock Exchange and as “BBRY” on the NASDAQ stock market, replacing “RIM” and “RIMM,” respectively.
Also on Monday BlackBerry’s share price surged over 15 percent, rising from $13.7 at opening to $14.99 at closing on the TSX, after Wall Street research firm Bernstein Research gave an “outperform” rating on BlackBerry stock, noting that it believes the BB10 is set for a strong launch.
The stock price closed at $15.98 on the TSX on Wednesday.
At the much-publicized and long-awaited BB10 launch event last week, the touchscreen Z10 was unveiled along with the Q10 that has a full physical keyboard.
BlackBerry expects the Z10 to be available in the U.S. market in March and that its first global carriers will launch the Q10 in April.
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