The Marketing Corner: Think Socially

By Adele Lassere
Epoch Times Contributor
Created: January 26, 2013 Last Updated: January 26, 2013
Related articles: Business » Economy & Trade
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Social media has become commonplace. But, it isn’t just the under-30 crowd that is active in this space.

Consumers are not only mobile but are using social media tools to gain/share insights, shop, and make purchases. As small business owners, you can no longer afford to ignore social media and the impact it has on businesses.

One must figure out a meaningful way to get into this arena. After all, your competitors are likely already there. Many businesses are using social media as a mechanism to promote events, extend marketing campaigns that are being communicated via traditional media, lead generations, direct marketing, and support services.

It’s time to rethink marketing tactics and how social media can play a role within your business’s best practices. Don’t just stop at interacting with consumers with the goal of securing purchase of products/services. Social media can play a much larger role by evolving into a communication platform to liaise with suppliers, employees, partners, and other external stakeholders. Think of it as the glue to ensure that everyone inside and outside of your organization is on the same page.

Marketers that reinvent their social media can create more valuable tools for generating effective outcomes for the customer experience, but also manage supplier relationships and/or internal coordination better.

In the end, small business owners can level the playing field with competitors by driving higher level of productivity and hopefully higher customer satisfaction. Gathering consumer feedback is a means to create products that are wanted by the consumer.

It is much better to sell something wanted or is a solution to a problem, than to sell a product that no one is asking for. Social media allows businesses to keep their ears to the ground and stay ahead of the curve.

Adele Lassere is a marketing/advertising consultant with 20+ years experience, freelance writer and author of “Elements of Buying: A How To Reference Guide on Advertising for Business Owners,” available at Adele was listed as Black Enterprise’s 2011 Top Execs in Marketing & Advertising. Contact:

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